QUALITY, 
PURITY 
Three of Our Introduction 
The three ‘'white melons” presented on this page are all of our own introduction 
and each was developed to meet a particular need. We urge you to study these 
descriptions, selecting the melon that meets your own needs, and try it this season. 
White melons do not have the popularity of the dark skinned cantaloupes. This 
is because they are of comparatively recent development and have not had time to 
attain the same place in public favor as the dark skinned melons. We do not antici¬ 
pate that the white melons will ever supercede the Hale’s Best or the Mildew Re¬ 
sistant No. 45 as the leading commercial melons. But we do believe that as the 
exceptionally fine qualities of the Mel-O-Gold and similar cantaloupes are recognized 
that they will take an important place in the melon trade. 
The Mel-O-Gold has already established for itself a special niche in selected 
markets. This popularity will extend as growers continue to display it in other 
markets through the country. 
We suggest that these white melons be used to supplement your crop of the 
recognized dark skinned varieties. 
The white melons have become increasingly popular during the past few years 
Mel-0 Gold 
The Mel-O-Gold name was derived from contracting the words, “melon of gold.” 
These three words “melon of gold” aptly describe this cantaloupe. Its golden ap¬ 
pearance has attracted the attention of the trade and has resulted in its ready sale. 
The Mel-O-Gold is a white-skinned,, pink-fleshed variety that has fine flavor and 
good shipping qualities. Picked vine ripened in California the cantaloupes reach the 
eastern markets in good condition. 
In sizes the Mel-O-Gold will run to even jumbo thirty-sixes. The fruit is slightly 
and evenly netted and assumes a golden tint after ripening. The flesh is thick and 
unusually smooth in texture. The seed cavity is small and compact. 
This melon was first introduced in 1938, and wherever white melons are grown, 
we believe that the Mel-O-Gold will prove to be a valuable additional variety. 
Prices postpaid: Ounce, 15c; |4 pound, 40c; */ 2 pound, 70c; 1 pound, $1.25; 
2 pounds, $2.40; 5 pounds, $5.15; 10 pounds, $10.00. 
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