McKay Nursery Company 
The HOME BEAUTIFUL ^ 
HOME OWNERSHIP 
The love of home is universal—a popular theme in 
song and story down through the ages. There is no more 
worthy ambition than the ambition to own one’s home 
and to make home life happier, more wholesome, more 
enjoyable by the beautification of the home grounds. 
Home is where we spend our happiest hours. Hence the 
marked trend in American life of making homes more 
beautiful both inside and out—of developing homes that 
will live everlastingly in the lives of those reared in their 
environs. 
PRIDE 
Each year during the past decade has experienced an 
increasing consciousness of the importance of proper 
planting on the part of American home owners. Urn 
questionably the decade ahead will register still greater 
strides in the same direction. Today the home grounds 
receive justified consideration comparable with that given 
to the interior of the dwelling. Our friends see our living 
room. Everybody sees our home grounds. Genuine pride 
in home ownership, therefore, is scarcely possible without 
a home environment that has been properly, attractively 
planted. 
SOCIAL VALUE 
Home of Mr. and Mrs. J. L. O’Connell, Madison, Wis. 
We present the above general view together with a close-up view 
of the right corner of the house, as an example of our ivork on large 
estates. Just as no grounds are too small, likewise no grounds are too 
large for our landscape architects to ivork on. 
Note the charming arrangement of trees, evergreens and shrubs 
that help to enhance and beautify the fine architecture of the house 
itself. 
Man is judged very often by the clothes 
he wears. The home, whose innermost re' 
cesses are not observable by the public gen' 
erally, makes its impression by the clothes 
it wears, too, by its exterior appearance, 
in a large measure by its planting. When 
one takes a Sunday drive, invariably atten' 
tion is attracted, as one drives about, to the 
home whose grounds reflect the owner’s 
thoughtfulness and care. Whether a home 
is located in the city or in the country, 
whether it is a mansion or a modest dwell' 
ing, few things about that home can ern 
hance its social value to the owner like 
a welbarranged planting of welbselected 
nursery stock in thriving condition. 
A Typical McKay Landscaped Home 
Home of Mr. and Mrs. Vern Houghton, Madison, Wis. 
Note the fine specimens of Colorado Blue Spruce, Black Hills 
Spruce, Douglas Firs, grafted Elms, etc., that comprise the 
planting around the service part of this house; all from Mc¬ 
Kay’s Nurseries. 
On this page and throughout our catalog, you 
will find photographs of homes that were land¬ 
scaped and designed by the McKay Nursery Co. 
In some cases the owner planted the stock him¬ 
self, in other cases it was planted by skilled men 
of our organization. The McKay Nursery Co. 
will be glad to consult and co-operate with you 
toward achieving similar results with your home 
grounds. We are prepared to serve you reliably, 
efficiently and at a reasonable cost. 
[ 2 ] 
