"Wisconsin’s Greatest Nursery’ ’ 
FAMILY ENVIRONMENT 
Next to heredity, admittedly the home environment 
exerts the greatest influence in moulding the character, 
the habits and the temperament of a growing family. 
When the boy or girl is growing up, he pays little 
attention to the impressions of the home environment. 
When he is grown, however, he is indebted immeas- 
urably to the correct influences that his parents made 
possible for him to enjoy. While the planting of the 
home grounds adds value to a property far in excess 
of the actual expenditure involved, and while the plant' 
ing investment pays handsome dividends in the pleasure 
and the relaxation it affords, the influence of home 
planting on the lives of the children should not be 
overlooked. Fortunate is the child who spends his 
impressionable years amid the beauty of trees, plants, 
flowers, and growing things. Nature’s handiwork leaves 
an indelible stamp upon his character. 
A SAFE INVESTMENT 
There is no possible chance of loss when an invest- 
ment is made in high grade nursery stock. Of course 
nursery stock that doesn't grow is expensive at any 
price. But McKay Nursery stock is the very finest stock 
that can be grown. No similar home investment yields 
Above: The rugged simplicity of the above shade-lov¬ 
ing Japanese Yews and Hemlocks in a naturally wooded 
environment, give an atmosphere of hospitality and good 
cheer to all who pass or call at the home of Mr. and 
Mrs. M. W. Torkelson, Nakoma, Madison, Wis. 
Left: A charming home grounds well planned and well 
cared for by its owner, that has made this a home of 
beauty, pleasure, and contentment. Notice the artistic 
arrangement of plant materials which enhance the beauty 
and effective appearance of this home of Mr. and Mrs. 
Harold Longer, Baraboo, Wisconsin. 
as much pleasure. Equally important is the fact that no 
similar investment can possibly add as much to the 
resale value of a property. Even a few shade trees 
planted on a treeless property add immensely to its 
value, a value which the planting increases from year 
to year. A well-planted home makes a lasting first im¬ 
pression on the prospective purchaser. Many an ordi¬ 
nary home has been sold at a fancy price because of 
the attractiveness of the well-planted grounds. 
SUMMARY 
The home owner may well feel proud of a well- 
planted home which is a credit to his community as 
well. The social and monetary value of the home is 
increased greatly by proper planting. Property values 
are increased out of proportion to the cost involved. 
Attractive planting adds to the joy of living and helps 
provide a wholesome environment for the children 
whose value cannot be measured. 
There’s no place like home. Make your home more 
beautiful, more valuable in every way by planting hardy, 
northern grown stock from Wisconsin’s Greatest Nurs¬ 
ery. 
[ 3 ] 
Below-. Can you imagine a lovelier, more homelike 
outdoor living room than the one below, enclosed with a 
wall of shrubs and, bordered with bulbs and flowers that 
radiate color, fragrance, and beauty, from early spring 
until frost. This garden is part of the landscaping on a 
Madison home grounds. 
