lo the Seed Trade: 
It is indeed a pleasure to again mail 
you our latest Contract and General 
Wholesale list of Flower Seeds, including 
both Novelties and Standard varieties for 
delivery from 1939 Crop harvest. 
Our farms are all located here in the 
beautiful Santa Maria Valley — appropri¬ 
ately called "The Valley of Gardens," 
which is situated about half-way between 
Los Angeles and San Francisco. The Mac¬ 
donald slogan, "California's Best Flower 
Seeds," is our promise for your protection 
that only the best California grown seeds 
will be supplied on all of your require¬ 
ments. 
To^'er of the Sun We have always been particularly 
interested in producing first quality stock 
for the critical Florist trade, and have 
specialized in growing these strains for the past twelve years. Our stock 
seed is saved from single plant selections, tested and proven in our large 
Experimental Grounds. During 1938, over 7500 seedlings and individual 
selections were tested in our Aster, Stock, Sweet Pea and Miscellaneous 
flower trial grounds, which extended over the fifteen acre mark. 
You will agree, we believe, that our prices are reasonable and con- 
sistant with seeds of the highest quality; and that there is nothing so 
expensive as cheap, poorly grown, flower seeds. 
California is host to the National Convention of The American Seed 
Trade Association this year, which is being held in San Francisco 
between lune 12th and 15th. We cordially invite all of our friends and 
customers who plan attending this meeting to visit our ranches here in 
the beautiful Santa Maria Valley — either while enroute to the Conven¬ 
tion, or after adjournment when on your way home. We can promise 
you a very pleasant stop-over and a most enjoyable visit. 
To you, our customers, is due all credit for the sustained growth of 
The William Macdonald Seed Company; by your confidence and loyal 
patronage you have made it possible for us to keep supplying the best 
in Flower Seeds and we shall constantly strive to merit your repeat 
business. 
