THE NEW PARADISE ASPARAGUS 
We are very pleased to offer our customers this fine new variety of Asparag'us 
which has created a sensation among* commercial Asparag'us g’rowers. Possibly you 
have read some of the articles appearing* in the various farm mag*azines concerning* it. 
HEAVY FRODUCEH — EAREY MATURITY — FINE QUAEITY 
The principal merit of 
this variety over other 
Asparagus on the market is 
its heavy production, early 
maturity, and fine quality. 
We have a field of Paradise 
Asparagus set out from 
one year plants in 1936. 
In 1937 commercial Aspar¬ 
agus growers from many 
parts of the country visited 
this field, and saw us cut¬ 
ting Asparagus, and could 
not believe that this was 
one year old Asparagus. The 
stems were as large and 
stalky as ordinary two or 
three year old Asparagus, 
and production was at least 
as heavy as the usual two 
year old fields. In fact we 
could hardly convince some 
of these old Asparagus 
growers that these plants 
had only been set out one year. 
The picture of the field on this page 
will give you some idea as to production 
of this new variety. Those of you who 
are familiar with Asparagus fields of 
other varieties will appreciate how 
thickly these stems are coming up, and 
when this picture was taken this field 
was being cut every day. 
In looks Paradise Asparagus is very 
similar to Mary Washington. The stems 
are just as large, and just as green, but 
here the similarity ceases. The fiavor of 
Paradise is much milder than Washing¬ 
ton or other varieties. People who already 
like Asparagus like this new variety, and 
many people who care little for the 
ordinary Asparagus like the Paradise. 
Frozen Faradise 
Asparagus 
Is Better 
Asparagus is 
becoming more 
generally used 
throughout the 
whole country 
and production 
has increased 
quite rapidly the 
past few years. 
The principal out¬ 
let for Asparagus 
in the future is 
going to be freez¬ 
ing. In making a 
new planting 
commercial grow- 
ers should be 
careful to set out 
varieties that are 
well adapted to 
freezing, which 
means they 
should be tender, 
green and fine 
flavored after* 
being frozen. We 
made tests this 
past season with 
Paradise Aspara¬ 
gus, and find the 
Asparagus frozen 
last summer is 
just as good as 
Asparagus picked 
in the garden 
and cooked with¬ 
in a few hours, 
and the frozen Aspai*agus is very much 
better than Asparagus picked one day 
and cooked the next. Frozen Paradise 
Asparagus is so much better than 
canned Asparagus that it cannot even 
be compared. When you consider that 
this method of preserving Asparagus 
means that hotels, cafeterias and res- 
taui’ants, as well as housewives, can 
serve fresh Asparagus the year ’round, 
you can readily see how much this is 
going to add to the total of Asparagus 
that is going to be needed, and what a 
fine market this is going to make for a 
variety that is well adapted to freezing. 
We highly recommend this variety to 
commercial growers because it has 
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