SUPER DAHLIAS MARCH ON 
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An interesting article of a great Magazine which may be of some interest 
to some one. Through the courtesy and permission of the AMERICAN 
BUSINESS SURVEY, Magazine, 100 Fifth Avenue, New York. We are 
herewith re-printing same with thanks. 
“DAHLIA KING OF THE BRONX” 
Many persons are overcome by adversity; others adapt themselves to it. 
When Albert Parrella found ill-health forcing him to give up his occupation 
as a painter, he did not despair. He knew that there are other ways of 
making a living and of keeping healthy at the same time. It was those two 
considerations that turned him to raising dahlias. 
Now Mr. Parrella is the largest producer of dahlias in the Bronx. He 
has made a business of it, and his yard at 3380 Ely Avenue is a veritable 
paradise for dahlia lovers—row upon row of the gleaming, beautiful blossoms, 
of many types and colors, many of them developed by Mr. Parrella himself; 
new types which he has created and made available to the world of flower- 
fanciers. He was one of the exhibitors at the 24th annual show of the 
American Dahlia Society, held at the Concourse Plaza Hotel in the Bronx, on 
September 20th and 21st. The show was one of the largest ever held in the 
East, if not in the entire country. The “dahlia had its day” there and 
fanciers of the flower came from the entire Metropolitan area, including the 
suburbs, to view the blooms on display. 
Mr. Parrella’s exhibit attracted considerable attention. It is understood that 
this had been a good summer for the blooms and that many of those on 
display were finer and more beautiful than any dahlias ever shown publicly 
before. Mr. Parrella was therefore upon his mettle but as his past work has 
shown, he can pit his ability to develop fine dahlias against anyone else, 
amateur or professional. 
He introduced a new development, a commercial dahlia named after his 
daughter Margie Parrella. 
Mr. Parrella has found his field, both of business and in a strong sense, 
of art, and he has made good. It shows that determination plus the background 
that makes for appreciation of the beautiful, are certain to bring success when 
one applies them wdth stick-to-it-iveness. 
MODERN DAHLIAS, a book by “J. Louis Roberts,” is one of the most 
up-to-date in the art of growing better dahlias. Also how to take proper care 
of them from the beginning of the season to the end. Mr. Robert’s has to his 
credit twenty-five years of experience in growing dahlias, and his knowledge 
is really worth while to the Amateurs as well as Professionals. The cost of 
this book is ($2.00), which can be secured either from us or from the 
“Doubleday, Doran Outdoor Books,” Garden City, New York who are the 
publishers. 
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PARRELLA DAHLIA GARDENS 
