HEMET GROWN 
“This zone is more of a contradiction than any others.”—Thomas 
Why our location some 90 miles east of Los Angeles, about 1700 feet above sea-level, 
and only a few miles from the desert to the north and east is so very desirable—is hard to 
explain—is almost another contradiction. Of course we irrigate almost constantly during the 
growing season, and it is a pleasure to explain why and how that is a great factor toward 
well made-up plants. By constant irrigation the plants are kept growing all through the 
growing season and so are then ready for a well-earned rest at fnost time; and it is safe to 
gamble the frost will “cook” the blossoms early in November, usually about the 10th. This 
method makes them grow all through the long growing season and then by regulating 
irrigation helps them harden-up, as seldom do our rains come early. Could better conditions 
be created? 
In the winter time when our output is being harvested it is the coldest at daylight. This 
is taken advantage of by filling our Storage Cellars with cold air from the outside at that 
time with a large fan driven by a 10-h.p. motor. It is remarkable how cold this stored air 
seems during the following warm winter day, and easy to believe the plants are benefited 
when held under such conditions, especially so when you know many of the mornings are 
real frosty and mighty cold. 
The dry desert conditions are favorable in combating storage rot and mildew. These 
favorable conditions are also helped by the use of finely ground sulphur distributed by the 
fan every 10 days. The fresh air and sulphur combined are wonderful helpers in our effort to 
create a perfect storage. And again, we do not have in our Hemet Production any black-spot, 
the spores of which play such havoc in all storage cellars when brought in with infested plants. 
The first Rose Bushes are brought in shortly before Christmas time and all early orders 
shipped as directed. A constant effort is made to keep the plants “moving”—consequently 
they are in storage only a short time. 
Eastern shipments are loaded into cars pre-iced in San Bernardino and forwarded to 
destination with vents sealed. This maintains good storage atmosphere to destination and 
insures against frost. Another step toward perfect service. 
The concrete basement storage as protection against wind and sun; the fresh air from 
the 10-h.p. fan; occasional doses of sulphur; the best packing methods; complete boxing of 
all car-lot shipments; the pre-iced cars; the storage at car^breaking points; all combine 
to give you perfect service. 
7"xl0" COLOR PLATES $1.00 Assoriment 
Some 50 pictures of Roses in color, showing 60 popular varieties. True to name 
in color and form. The well-known art-work of J. Horace McFarland Company. 
The Howard Rose Company is proud to offer to its customers this excellent 
assortment of colored plates. If not a customer, even an order of 10 plants of one 
variety puts you in that class. 
NOT OVER 3 ASSORTMENTS TO A CUSTOMER. 
—ELEVEN— 
