3 
AUTUMN 1939 • SPRING AND SUMMER 1940 
What a Generation of Growing 
and Sellin3 Roses Means to Our Customers 
W HEN writing and arranging this 37th annual issue of “A Little 
Book About Roses,” we are thinking particularly about the 
home gardener who probably has not yet enjoyed the thrill and 
experience of growing really good Roses. We who have learned to know and sell 
Quality Roses sometimes make the mistake of assuming the prospective planter 
already knows Roses by their names. We are therefore especially anxious to give 
all assistance to those who have yet to learn the difference between the old varieties, 
like Mme. Butterfly and Duchess of Wellington versus the new McGredy’s Triumph 
and Eclipse. We honestly feel that more good can be done for the widespread plant¬ 
ing of the Rose in America by catering to the “not-so-experienced” planter—the 
man or woman who yearns to eventually possess the very best Rose varieties. 
Although modern publicity has 
made all of us more or less picture¬ 
conscious, still we like to feel that the 
good folks who are going to plant 
Peterson Roses will appreciate the 
plain written facts. Because of space 
and financial limitations, it is utterly 
impossible for any one Rose-grower 
to publish but a comparatively few 
color illustrations out of the hundreds 
of worth-while Roses. Those who are 
guided solely by illustrations are 
bound to miss a whole lot of worthy 
additions to their Rose-gardens. 
PETERSON 
ROSES 
ARE THE JEWELS 
OF A GARDEN 
Due to favorable weather and improved methods of propagation, we have a 
large crop of Roses to harvest for fall and spring sales. This adequate supply allows 
for a general price reduction. 
After all is said, the buying of dormant Roses is largely a matter of placing your 
faith and confidence in the producer. If you do not already have this faith in 
Peterson Roses, may we ask that you try at least a few for a beginning? We have 
the confidence that you will soon be back for more. 
Copyright igsg, by George H. Peterson, Inc. 
