SALES HELPS 
Jackson & Perkins Company Nationally Advertised Roses 
Color Electrotypes 
As a part of the selling program for Jackson & Perkins Company patented roses, 
four process color electros are available for your printer to use in your catalogue in 
accordance with the following program: 
1. Applications for permission to use elec¬ 
tros should be made in each instance to Jack- 
son & Perkins Company, stating for what cat¬ 
alogue they are desired and such electros may 
not be used for any other job than that for 
which permission is granted. If other use is 
made, printer shall be subject to charge of 
$200.00 for each plate so used. 
2. All electros are loaned only (and not 
sold) and must be returned prepaid to the J. 
Horace McFarland Company as soon as the job 
is printed. 
3. Each set of electros carries Copyright 
notice and Plant Patent notation, and when 
electros are printed the Copyright notice and 
Plant Patent number must appear. 
4. Jackson & Perkins Company is fully pro¬ 
tected by Copyright on the use of these color 
piates in connection with the sale of field- 
grown plants of Patented Roses for garden 
planting. 
5. Full-size color plates of any Jackson & 
Perkins Company subjects available free of 
charge if “full” plate is printed (size 5 y 2 
in. x 8 in.) and electros not cut. 
6. Standard cut-out sizes may be had at 
service charge of $5.00 per set for loan of elec¬ 
tros. If special cut-out sizes are required, the 
service charge will be $15.00 per set plus any 
additional cost of cutting or tooling. 
7. Credit for service charge for standard cut¬ 
out size electros of any variety will be remitted 
in full if purchases in that variety amount to 
$100.00 or over in a current fall and spring 
season. 
8. Arrangements have also been completed 
whereby the following Horticultural Printers 
are supplied with color electros on a charge 
basis which they retain in their possession and 
may use as the occasion arises with only the 
restriction that we be consulted in advance. 
If you have your printing done by any one of 
these concerns, we suggest you consult them. 
J. Horace McFarland Co., Harrisburg, Pa. 
DuBois Press, Rochester, N. Y. 
A. B. Morse Co., St. Joseph, Mich. 
A. T. De La Mare Co., New York, N. Y. 
William Byrd Press, Richmond, Va. 
Sweeney, Straub & Dimm, Portland, Ore. 
PHOTOGRAPHS 
are available without charge. They are suitable for making halftones in any size desired for black 
and white printing in catalogs, etc. 
