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PUBLISHED 
IN CONNECTION WITH POULTRY 
FEED PRICE LIST 
Vol. 16 
JANUARY 20, 1939 
No. 1 
A CHICK RAISING PROGRAM 
TO HELP YOU MAKE MORE MONEY 
By C. S. Johnson, Manager Poultry Department, Purina Mills 
The starting point for success in the poultry busi¬ 
ness is the chicks you buy. There are at least four 
factors that must be considered in buying your 
chicks. 
BREEDING 
The number of eggs a hen can lay is determined 
by her breeding. The egg record of her sire and 
dam fix exactly her ability to lay eggs. It is impor¬ 
tant to know that the chicks you buy are from 
breeding stock that has been selected not only for 
good breed type but also for egg laying ability. 
This is true, of course, unless you are buying 
chicks for strictly nest purposes. And then you will 
want chicks that are out of strong, vigorous breeding 
stock selected for early maturity, full feathering and 
livability. So, first—get pure bred chicks. 
DISEASE CONTROL 
Insist on chicks from flocks that have been blood 
tested for Pullorum. Be sure that the hatchery has 
a good sanitation program to protect the health of 
the chicks after they are hatched and before you get 
them. Those are the practices that have tremendous¬ 
ly raised the health level of breeding flocks and 
chicks. 
INCUBATION 
You need worry very little about the actual hatch¬ 
ing of the chicks you buy. The machines are marvel¬ 
ously accurate in controlling the entire process 
throughout the full 21 days. Good hatcheries today 
have incubation well controlled. 
PURINA EMBRYO FEEDING 
Thousands of experiments and practical experience 
have proved that the hen’s ration directly influences 
the hatchability of the eggs and the vitality and 
livability of the chicks. 
You want chicks made out of the right kind of 
ingredients. You don’t want chicks made out of eggs 
lacking in the necessary nutrients and vitamins be¬ 
cause the hen had an unbalanced, weak ration. 
The hen controls directly the amount of vitamins 
and minerals she puts in the egg. She does this 
naturally. The essential vitamins are A, D, G and 
E. In the vase of Vitamin E, careful experimental 
work at leading colleges and universities show that 
the cereal grains contain ample quantities and that 
no need exists for special ingredients to reinforce 
the ration. Not one of these great experiment sta¬ 
tions such as Cornell, Iowa State, Ohio, Massachu¬ 
setts or California has been able to either prevent 
or cure fowl leukosis (range paralysis) by use of 
any special Vitamin E products. 
Vitamin A is found in rich quantities in some 
alfalfa and yellow corn. In addition, Purina Startena 
and other Purina Poultry Chows contain Puratene 
which has 750 times more Vitamin A than yellow 
corn. This Vitamin raises the resistance of the 
chick to colds, promotes growth and is essential to 
hatchability. 
Vitamin D found in cod liver and sardine oil is 
necessary for good shells on eggs, hatchability, and 
strong bones. Through laboratory control, Purina 
insures the uniformly high Vitamin D content of all 
fish oils used. 
Vitamin G (flavin) is vital to hatchability and 
chick growth. Heretofore, Purina has depended on 
the best grade dried milk and dehydrated alfalfa. 
Now Puri-Flave has been added to all Purina Poul¬ 
try Chows. It contains 2% times more Vitamin G 
(flavin) than any other commercial feed ingredient; 
increases this factor in Purina Chows fully 33% 
and is exclusively a Purina ingredient. 
In buying your chicks this year investigate all of 
these quality factors but particularly the feeding 
program of the parent flocks. It is a trustworthy 
key to what you can expect in livability and future 
profits. 
THE FEEDING PROGRAM 
STARTENA to day old chicks—until 2 lbs. per 
chick has been consumed. 
GROWENA or GROWING CHOW — Following 
Startena until pullets are 20 weeks old. 
PURINA LAYING CHOWS — Beginning at 20 
weeks. 
ASK FOR PURINA SPRING CHICK BOOKLET 
FOR VALUABLE CHICK RAISING HELPS 
EARLY CHICKS 
Start your chicks as eai’ly as possible. Carefully 
manage and feed them through every step of the 
growing period. Have them laying full size eggs 
at top speed during September, October, November, 
and December. Those are the profit months. Prepare 
for them now, plan for them and you can Cash in 
on them. 
