30 
THE NATIONAL NURSERYMAN. 
The National Nurseryman. 
C. L. YATES, Proprietor. RALPH T. OLCOTT, Editor. 
PUBLISHED MONTHLY BY 
The National Nurseryman Publishing Co., 
305 Cox Building, Rochester, N. Y. 
The only trade journal issued for Growers and Dealers in Nursery Stock of 
all kinds. It circulates throughout the United States and Canada. 
OFFICIAL JOURNAL OF THE AMERICAN ASSOCIATION OF NURSERYMEN. 
SUBSCRIPTION RATES. 
One year, in advance, - - - - - $1.00 
Six Months, ______ .75 
Foreign Subscriptions, in advance, - - - 1.50 
Six Months, “ “ - - - 1.00 
Advertising rates will be sent upon application. Advertisements 
should reach this office by the 20th of the month previous to the date 
of issue. 
Payment in advance required for foreign advertisements. 
H^pDrafts on New York or postal orders, instead of checks, are 
requested. 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
AflERICAN ASSOCIATION OF NURSERYMEN. 
President, Wilson J. Peters, Troy, O.; vice-president, D. S. Lake, Shen¬ 
andoah, la.; secretary, George C. Seager, Rochester, N. Y.; treas¬ 
urer, C. L. Yates, Rochester, N. Y. 
Executive Committee—Irving- Rouse, Rochester, N. Y.; C. L. Watrous, Des 
Moines, la.; E. Albertson, Bridgeport, Ind. 
Committee on Transportation—Wilson J. Peters, ex-officio, chairman ; William 
Pitkin, Rochester, N. Y.; Peter Youngers, Geneva, Neb.; A. L. Brooke, N. 
Topeka, Kan.; Robert C.Berckmans, Augusta, Ga. 
Committee on Legislation—C. L. Watrous, Des Moines, la.; N. H. Albaugh, 
Tadmor, O.: Silas Wilson, Atlantic, la.; Thomas B. Meehan, Germantown, Pa. 
Committee on Tariff—Irving Rouse, Rochester, N. Y.; J. J. Harrison, Paines- 
ville, O.; N. W. Hale, Knoxville, Tenn. 
Annual convention for 1900—Chicago Beach Hotel, June 13-14. 
Entered in the Post Office at Rochester, as second-class mail matter. 
Rochester, N. Y., April, 1900. 
THE VALUE OF PUBLICITY. 
If the business man will pause in the course of his close at¬ 
tention to details and will take a broad view of his business 
and its possibilities, from the standpoint of those whose fore¬ 
sight has led them to seize opportunities for expansion, he 
will probably be attracted first by the value of publicity as an 
economic force. Probably no one more fully realized this than 
did P. T. Barnum. “ I want the people to say, not George 
Barnum nor William Barnum, but P. T. Barnum,” he remarked 
once. “I want them to keep saying ‘ P. T. Barnum,’ ‘ P. T. 
Barnum, showman,’ ‘ a good showman ’ or ‘ a humbug,’ any¬ 
thing ; I want my name to become a household word.” It 
was publicity he wanted, and he got it. Erastus Wiman, in 
his very practical book entitled “ Chances of Success,” says : 
“ If one looks over the list of successful men in America, it 
will be found that most of them trace their good fortune to 
publicity ; it is half the battle.” 
Princely fortunes have been made by making universally 
known, through obstinate advertising, such commodities as 
Pears soap, Hood’s sarsaparilla, Sapolio, etc. The ability to 
attract attention at comparatively slight cost, the adroitness 
with which a principle or a fact can be implanted in the public 
mind, and the completeness with which the world may be 
made to appreciate the merits of an article, lie at the founda¬ 
tion of the science of advertising. As Mr. Wiman truly says, 
the value of advertising is either in the merit of an article or 
the reputation of an individual. This reputation or name is a 
possession that cannot be measured or weighed, but its possi¬ 
bilities of profit may take rank with many a tangible asset of 
realizable value. 
Orange Judd said that he had been worth half a million 
dollars in his day and that it came from advertising. His was 
an odd name and it worried him once ; but he put it to good 
use. He said : “I suppose my name was printed a thousand 
million times, almost. I did not get my pay the first year, but 
I kept it up. There is no question of greater interest and im¬ 
portance to every man who does any business at all, than how 
to secure customers. Upon the proper understanding of this 
subject depends the success or failure of ninety-nine of every 
hundred persons who engage in trade, or in fact in any busi¬ 
ness or enterprise whatever. The exceptions depend largely 
upon chance. Some dealers rely mainly upon displaying their 
goods on their counters, signs, doors or sidewalks, in the sight 
of passers by. The enormous rents paid on the Main or State 
streets and the Broadways of our cities and villages are in fact 
advertising bills.” Success, mediocrity or failure depends 
largely upon publicity. 
Peter Henderson, at one time addressing the members of 
the American Association of Nurserymen, in Chicago, said : 
*' The ways of advertising are nearly as varied as the articles 
advertised. The great points to discover are, what are the 
best mediums and the best means. It is not always the 
largest subscription list that brings the best results. All de¬ 
pends upon whether the paper circulates among the class of 
people who want the goods you have to offer. Although in 
advertising, as in everything else, all of us imitate more or less 
the methods of our predecessors, still the man who has fertility 
enough to use good original methods, other things being equal, 
will certainly get ahead of the man who is simply a slavish 
imitator.” 
THE WHITNEY CLAIM. 
Treasurer C. L. Yates of the American Association of Nur¬ 
serymen, has received from C. L. Watrous, Des Moines, la., 
the amount of the Association’s claim against the Whitney 
estate at Franklin Grove, Ill., which Mr. Watrous collected 
from N. A. Whitney. The amount, which has been placed in 
bank to the credit of the American Association, is $ 1 , 629 . 80 . 
NEW YORK NURSERY INSPECTORS. 
The department of Agriculture at Albany issued certificates 
of inspection of nursery stock in nearly five hundred cases 
during 1899 . The inspectors are under the impression that 
the San Jose scale is on the decrease in the state. 
There were destroyed 43,000 trees and shrubs ; about 
