98 
THE NATIONAL NURSERYMAN 
The National Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
218 Livingston Building, Rochester, N. Y. 
Editor .ERNEST HEMMING, Flourtown, Pa. 
The leading trade journal issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
Official Journal of American Association of Nurserymen 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance. $1.00 
Six Months .75 
Foreign Subscriptions, in advance.$1.50 
Six Months .$1.00 
Advertising rates will he sent upon application. Advertisements 
should reacn this office by the 20th of the month previous to the date 
of issue. 
Payment in advance required for foreign advertisements. Drafts 
on new Xork or postal orders, instead of checks, are requested by the 
.business manager, .Rochester, N. V. 
correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should be 
auui.esseu, xiuitor, ±iourtown, Pa., and should be mailed to arrive not 
iai.er cnan tne aotn of the month. 
Entered in the Poet Ojjice at Rochester, N . Yas second-dass matter. 
Rochester, N. Y., March, 1915. 
It would be worth a good deal to 
ruiUilu, SUPPLY many oi us to know, or even to 
Ax >jj jjLiViAiM) lorni an idea oi how the supply and 
uF appljlS demand oi apples is going to ne in 
the luture; say in the next ten 
years. The past decade has seen enormous plantings 
made, nearly every state in the Union having certain sec¬ 
tions adapted to apple orcharding. A recent trip through 
Western north Carolina, Virginia, Maryland, and Penn¬ 
sylvania showed large acreages planted in young apple 
trees. 
Companies have been formed and orchard enterprises 
exploited. Perhaps many of these, as well as individual 
plantings, will never be brought to bearing stage, but 
with ail this the supply is going to increase enormously. 
The past season saw a very good crop of apples with 
an export market reduced—the results are well known. 
Is the demand for the fruit going to keep pace with the 
increased production? 
There is no question that there is still tremendous un¬ 
developed market for this splendid fruit, perhaps it would 
be better to call it food, but it is perishable and if this 
market is not immediately available, there will be a slump 
in the apple market, which, of course, means fewer or¬ 
chards being planted. 
Just as soon as orcharding ceases to be profitable, the 
demand lor trees will fall off. It goes without saying, 
that the supply of A No. 1 fruit will never exceed the de¬ 
mand, and if a slump comes it will only be the skilled and 
successful orchardist who will stay in the business. 
It will be wise for the nurseryman, who grows large 
quantities of trees, to keep a sharp look out for any ten¬ 
dency towards a reduction in orchard planting. 
KNOCKING 
YOUR 
COMPETITOR 
blank pages. 
A little booklet comes to our desk 
from the Jewell Nursery Company en¬ 
titled “What we have to say about our 
competitors.” The contents of the 
little booklet consists of fourteen 
While being a very clever ad¬ 
vertising idea it drives home a sound policy. If you can¬ 
not say anything good of your competitor say nothing. 
It is a great temptation for the salesman, and we use 
the term in its largest sense, to “knock” his competitor or 
his goods, but it is poor policy and invariably reacts on 
him to his own disadvantage. It is poor salesmanship. 
Say all you want about your own goods but leave your 
competitor alone. 
When the salesman is on the road the temptation to be¬ 
little a competing house is very great, due to the customer 
invariably quoting another nurseryman’s prices or goods. 
The experienced salesman knows such baiting is rarely 
sincere and the only remedy is to know your own goods 
so thoroughly and have such a supreme faith in their 
quality that your statements about them will carry con¬ 
viction. 
It begins to look as if the nursery bus- 
NATIONAL iness would ultimately come into its 
ADVERTISING own and that it will in time reach a 
position among industries or profes¬ 
sions more in keeping with its importance. The pub¬ 
licity campaign such as the William P. Stark Nurseries 
are carrying on through the columns of a journal with 
as wide a circulation as the “Country Gentleman” means 
a tremendous impetus to the nursery business at large. 
If one may judge by the amount of advertising, they re¬ 
ceive, cocoa, mustard, mazda lamps, corsets, chewing 
gum and such like products are much more important in 
the economy of life than trees and plants as they are ad¬ 
vertised a great deal more. 
It is strange that it should be so and it is sincerely 
hoped that the efforts of such leaders in the business as 
the Stark nurseries is only a beginning in the effort to 
arouse an interest in the products of nurseries and de¬ 
velop a market for the stock that is undoubtedly there 
awaiting the effort. 
Perhaps some day nurserymen will get together and do 
some co-operative advertising that will waken the people 
to the value of planting. 
The Farm Journal gets out a small house 
FAIR PLAY organ called “Gumption” from which we 
take the following extract: 
“Patents, trademarks and copyrights assure to inven¬ 
tors, authors and manufacturers the benefits of their 
originality. We believe that advertising is performing 
much the same function for what is nature-produced, as 
well as for the man-made articles of commerce.” 
The “invention” of a new potato, for example, would 
easily be worth a million times more to the human race 
than the writing of another “Tipperary,” although the 
latter can now be legally protected while the former per¬ 
haps cannot. What the potato “inventor” can do, how¬ 
ever, is to advertise persistently, receiving all the benefits 
of his originality because he alone may urge the merits of 
his discovery.” 
