THE NATIONAL NURSERYMAN 
136 
SOOK 
George G. Roeding, Fresno, California, is the author 
of a book under the title of “Roeding’s Practical Plant¬ 
ers Guide.” The result of thirty years experience in Cali¬ 
fornia horticulture. 
It. is all meat and fully lives up to its title. Just the 
kind of book the planter needs, that will give him the ne¬ 
cessary information without wading through a lot of 
flowery or theoretical verbiage. 
Photo-illustrations very clearly teach the correct 
method of pruning. Of course it deals principally with 
trees, plants and conditions of the Pacific slope, such as 
the orange, pecan, fig. grape, olive, etc. 
It sells for 25 cents and is well worth it. 
A revised copy of “The Principles of Fruit Growing” 
by L. II. Bailey, one of the Rural Science Series of books, 
published by MacMillan Company, 66 Fifth avenue, 'New 
York, has just come to hand. 
At a period like the present when there is so much in¬ 
terest in fruit growing, this work should find a ready 
sale. Like all the works written or edited by Professor 
L. H. Bailey, it is readable, fundamental, practical, de¬ 
pendable and covers the subject in a most thorough man¬ 
ner from the classification of fruits to the packing, stor¬ 
age and marketing of same. 
The price of the book $1.75 would be an exceptionally 
good investment for the numerous people who take up or¬ 
charding without much experience, or those who attempt 
to go into fruit farming by proxy—to use the author’s 
own words “Caution should be strongly expressed to 
those who would undertake fruit-farming by proxy. Del¬ 
egated and absentee farming is ineffective enough, at the 
best, but there are special difficulties in fruit-farming by 
that method or lack of method.” “Orcharding by others 
is rarely profitable.” 
The authorship insures it being a valuable reference 
book for the practical fruit grower. To those thinking 
of taking up the work of fruit growing it is invaluable. 
BUGS CAUSE OF LEGAL FIGHT 
Sunbury Solomon to Decide Unique Question. 
At Sunbury, Pa., six lawyers today asked Judge Fred¬ 
erick B. Moser in the Northumberland County Court to 
decide the question “When does a bug become a pest’ in 
an equity suit over an invasion of millions of hugs into 
the home of George Oyster. 
Oyster in a civil action alleges that a willow tree on the 
property of Mrs. Mary Levy, his next door neighbor, each 
summer becomes infested with millions of pesky insects 
of vermilion color and a sister to the domestic bedbug, 
which makes life miserable, infests his home, ruins his 
carpets and causes much distress. He urges the Court 
for a removal of the tree. Three law r yers handled his 
case. Three other lawyers conducted the defense and 
urged that the bug was never a pest, inasmuch as the tree 
has been there for more than a century and that Oyster 
w as the first to complain. 
THAT ORDER 
By George IF. Ottinger. 
How did you prepare for it? 
How did you get it? 
Now that you have it what are }mu going to do with it? 
Grow ing nursery stock like manufacturing, is prepar¬ 
ing something for the consumer for which we expect or¬ 
ders and so distribute our product. Should not there¬ 
fore our anticipated orders in a large measure guide our 
production ? 
Our patrons use and desire such and such kinds of 
goods, standard or extra quality, this should be one of 
the determining factors in producing. Another factor 
would be, what can our patrons be educated to appre¬ 
ciate, and buy that we can produce well and inexpen¬ 
sively. Are not these two factors of more import than 
the question of the greatest amount of stock faised inex¬ 
pensively, but without regard to market requirements on 
quality demands? 
Therefore in production “That Order” i. e. that antici¬ 
pated order should be kept in mind and worked toward. 
“That Order” how did you get it, through the friend¬ 
ship of your patron, through advertising or through the 
soliciting of your salesman? Did quality or mere friend¬ 
ship determine where your friend should place his or¬ 
der? Did your ad. ring true or did .exaggeration in your 
talk on paper land the order? Did your salesman pres¬ 
ent the excellence of the stock or was the order gotten 
through his being a good sport, who greased his way or 
cut the price? Friendship will not stand for all time and 
all things. Orders gotten through exaggerated state¬ 
ments in advertising are only orders for once. The 
salesman who greases his way by entertainment and rake 
off will be expected to be more lavish each time there is 
an order to be bid for. As to price cutting or selling at 
cost, that means swapping dollars for yourself and 
cheating your brother nurseryman out of a fair profit. 
It should be remembered that all stable business is based 
on a profit and to get orders without profit is undermin¬ 
ing the foundations of your own business. So the way 
you get “That Order” is a factor in business success. 
Now that you have “That Order” what will you do 
with it? Will it be filled with stock of indifferent 
quality, dug carelessly and packed poorly, relying on 
friendship to make it right with your patron? To satisfy 
the reader of your over colored “ad.” will you send some 
common ordinary thing that you have re-christened with 
a high sounding name and highly colored description? To 
make up your agent’s expenses, rake offs or cut in prices 
are you going to send indifferent stock both as to size and 
quality? 
“That Order” means only one order or means a con¬ 
tinuous buyer and the interests of “That Order” must be 
kept to the front in production, selling and delivering the 
goods. 
A customer is frequently disappointed in results not 
because the selling talk was untruthful, nor because the 
goods w r ere improperly delivered but because in growing 
there was not sufficient attention given to producing 
stock that would transplant well. Selling talk that over 
rates the article is a sure way to stave off continuous 
buyers for if there is anything in this world that every¬ 
body hates it is a lie, whether it be spoken, written or 
