A Record and a Reason 
THE RECORD 
W E HAVE been making catalogs for Nurserymen and Seedsmen for about twenty 
years, for fifteen years in a small way, mostly local—only a little outside of 
Michigan. Six years ago the first red line would represent our business. 
Five years ago we decided to go after more business in a wider field. Nobody knew 
us. We made only a little dent in the business and secured but five new accounts. Our 
competitors didn’t know we were in business. Our sales increased about like this: 
The next year, 1911-12, a few discriminating ones took notice of us and we picked up 
a little. Made the business look a little better: 
In 1912-13 we really began to put on a little speed. The business grew to this size: 
Year before last we made a greater proportionate gain than before and really surprised 
ourselves. Sales grew to these dimensions: 
Last year, 1914-15, brought to us an even greater increase of business. Our printing for 
Nurserymen, Seedsmen, Florists and Poultrymen made a showing like this: 
During the six years covered by this record we have held all the customers who were with us during the previous fifteen 
years, except two, and have lost permanently only two of the more than seventy-five that have come to us in the past 
six years. Of the four we have lost, two we lost a-purpose, and as we are making a truthful record, two we couldn’t 
please no matter how hard we tried. 
THE REASON 
W E ARE GIVING all our time to this business. Our facilities are ample. Our 
photographic and illustrative resources are large. The quality of our product 
is the equal of any, and we are giving more real catalog value for the money 
than any other firm, and the people are finding it out. 
A. B. MORSE COMPANY 
St. Joseph, Michigan 
