J.H orace M cFarland 
Company, 
Harrisburg. Pa. 
PRINTERS, 
pxpert Catalogue Mahers, 
p^ngravers. Photographers, 
For Nurserymen. 
We pliotograpli free any new new fruit deliv¬ 
ered to us, i)repaid, in good condition. 
IS 
This Is not an advertisement 
of Clyde strawberry. It only 
tells how Clyde was sold. See 
below. 
Field of Clyde strawberry plants in September, 
1896, on fruit farm of J. H. Hale, So. Glaston¬ 
bury, Conn. 
N. H.—’Tis worth remarking tliat tliis good piece 
of work wasn’t done in a Iturry, and that early 
work gets best attention and lowest prices. NOW 
is the time to write me. 
— ^ y 
IS tells Nurserymen a true story of 
an effort and a result. 
Last fall my good friend Hale, the 
Connecticut nurseryman and Georgia 
peach king, found that his two big fields of the 
new Clyde strawberry (a fine bright red sort, held 
under restrictions in 1896) had made plants most 
astonishingly. Indeed, when I went to South 
Glastonbury in September these Clyde fields formed 
veritable smooth lawns, the perfect foliage, of a 
vivid green, showing at a distance just as well- 
grown grass does. The photograph above, which I 
made then (except the single berry) shows how the 
ground was fully covered. 
The question was. What to do with about a half- 
million plants of a new variety, good but unknown. 
We talked it over, made careful plans, and mutually 
carried them out—Hale with his good account of the 
Clyde, written in his own inimitable style ; on my 
side the camera, the artist’s brush, and the long 
experience in catalogue display and printing. 
There were used three pages all told of Hale’s 
catalogue, for telling the Clyde story and showing 
its pictures. No other advertising was done. 
Along in April of this year. 1897, I went up to 
Hale’s again, and found those big fields all sold 
out, save a few plants allowed to stand for fruiting. 
The catalogue sales had taken the whole half¬ 
million. and orders had been turned down for over 
a hundred thousand more Clyde plants ! 
Here were the conditions : A big stock of a good 
thing, described by an honest man, skillfully illus¬ 
trated and catalogued. The result—a clearing sale 
and a good profit. 
I am printing the pictures here to say that the 
same skill in illustrating and catalogue making is at 
the service of any honest nurseryman who trusts me 
as fidly as Hale does, and has a good enough stock 
to interest me—I can interest the public. 
J. HoiiACE McFarland. 
