r WILL WRITE ^ 
DESIGN, ILLUSTRATE 
K AND PRINT i 
\yOUR CATALOG^r 
/WMsTisnoSm 
r W DIXON 
R«i 
rtOllOS K.VNJ 
T Ul V>\H%^>PU> 
^ OMMON sense is the last thin^ used by most men in planning 
their catalog; either the catalog is elaborate when good, clean 
printing is sufficiently good enough, or it is cheapened in its pulling 
power by getting it down to a low cost. The two extremes. 
Vyr HY not let me analyze your catalog? It will result in your catalog 
being produced under specifications (Copy W^riting, Designing, 
Illustrating and Printing) consistent with the conditions the catalog 
has to meet after it leaves your mailing desk. 
"V^Y service is succeeding because this common sense is adhered to 
in the Copy W^riting, Designing, Illustrating and Printing 
catalogs for my customers. It is the sort of service that will make 
money for you by getting your mail order business at the lowest cost. 
T W^ANT to hear from every Seedsman and Nurseryman who wants 
to increase his business along sound, conservative lines, and will be 
pleased to submit you plans and estimates on your catalog without 
your being under any obligation to accept my proposition. 
TF you "‘put off” writing me now you may forget it and it’s time 
* now to start planning your fall and spring catalog. 
WRITE NOW 
WRITE NOW 
^A.GAER^ 
KANSAS CITY 
MO. 
NOW TURN OVER AND READ WHAT A CUSTOMER SAYS 
