I- WILL WKl I t ’<1 
DESIGN, ILLUSTRATE 
. AND PRINT A 
\yOUR CATALOG,,^ 
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Smdll Truil Pldiiis ^ 
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r.W DIXON 
rtOllON KANS, 
W A. GARRABRANT 
NOW TURN OVER AND READ WHAT A CUSTOMER SAYS 
J perhaps, like most men 
in the “Trade,” produce 
your catalog to 
what might be 
termed print¬ 
ing specifications. I mean 
that you go to the printer 
and contract for so much 
paper and ink and give the 
printer your copy and a lot 
of cuts and leave it to him 
to properly illustrate and 
display your catalog. Even 
if the copy is the kind that 
will pull the orders, if it is 
not given the punch by 
proper illustration and display the pull¬ 
ing power is cut in half. I will not only 
properly illustrate and display your 
catalog, but will write it, putting also 
the proper punch in the copy. While I 
do not guarantee to increase your mail 
order business and decrease the cost of 
getting it, I can assure you 
that I will do so, judging 
from my previous experi¬ 
ence. ^ My customers are 
only among the best and 
most high-class firms in 
the “Trade.” Is this not 
sufficient evidence of the 
value of my service? You 
take no chance in acting 
on the judgment of such 
firms; therefore, would 
suggest that if you want to 
make more money out of 
the mail order business that you write 
me at once, and I will be pleased to go 
into your particular catalog with you 
in detail. It’s time to start now plan¬ 
ning your spring and fall catalogs. 
CUTTING THE COST OF GETTING 
MAIL ORDERS 
WRITE NOW 
700 GRAPHIC ARTS 
BLDG. 
WRITE NOW 
KANSAS CITY, 
MO. 
