200 
TTTE NATIONAL NURSERYMAN 
The National Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Flourtown, Pa. 
The leading trade journal Issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will he sent upon application. Advertisements 
should reach this ofdce by the 20th of the month previous to the date 
of issue. 
Payment in advance required for foreign advertisements. Drafts 
on New York or postal orders, instead of checks, are requested by the 
Business Manager, Hatboro, Fa. 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photogrraphs and news notes of interest to nurserymen should be 
addressed. Editor, Flourtown, Pa., and should be mailed to arrive not 
later than the 25th of the month. 
Entered as second-class matter June 22, 1916, at the post office at 
Ilathoro, Pennsi/Irania, under the Act of March 3, 1879. 
Hatboro, Pa.. June 1917 
Pori out ioLis eliaiigos an' hiking' place, 
Till-] COAIINd men and women an' giving their lives, 
C()N\'I-]NTI()N energy, tinu' and money freely and im- 
si'lfi.shly to support ideas in whieh they 
believe. The old order of things in the business world, 
when might made right, is being severely shaken and 
there are many w ho believe, and not w itbout reason, that 
future sueeess w ill dejii'iid on a broad cooperation rather 
than the methods and poliey usually pi’aetieed by a elosed 
eorjioration. 
The rebirth of the Ameriean Association of Nursery¬ 
men two years ago. was caused by a eonvietion that 
something must be done to raisi' the standard of the nur¬ 
sery business to a plane w here it belongs. 
The past two years hav(' di'vi'lopi'd the organization 
and eoneentrated the thoughts of its members on its many 
jirolilems. 
The eoming eonvention will be an im])ortant one, and 
w ill decide the future poliey of many important issues. 
It is the duty of every nurseryman to attend, and help 
to decide what such poliey shall be. 
President Wilson’s request, for all 
TUP PItPSENT to do tlieir utmost to inerease the 
INTEREST food ])i’oduetion by raising crops, 
IN GARDENINd has been responded to nobly. Hun¬ 
dreds of acres have been added to 
the cultivated area in the different states. Around large 
cities, it is especially noticeable, land that laid idle for 
years has been broken up and w orked, and no one is too 
rich or too poor to take interest in the movement. Hun¬ 
dreds of people are beginning to take an interest in 
growing things, that never did liefore. Could a horticul¬ 
tural advertising exjiert ask for a more successful and 
w ides])read propaganda to create interest in the produc¬ 
tions of the seedsman, florist and nurseryman? It is 
truly fertilizing the field of future endeavor, and if the 
nursery business and allied trades allow^ the awakened 
interest to lapse they are simply throwing away an oji- 
portunity that may never occur again. 
While the times are so upset, there 
AT)W IS THE TIME is a tendency to bold back and w^ait 
f OR NATIONAL events rather than go forwuird with 
ADVERTISING confidence in the future. Which¬ 
ever wmy you look at it, this is a 
poor ])oliey for the nurseryman. Ilis goods take too 
long to produce, one to eight years or more, so there is 
every reason why he should not hold back. 
It is the enterprising man w ho takes a long look ahead, 
that is jirepared with the goods to sell when the demand 
comes, that wdns out. 
To those w ilh a pessimistic turn of mind who are look¬ 
ing for the w orst, chaos and disaster in the future, wm 
would suggest it is much better to meet such conditions 
with a good stock on hand than sit down and help such 
conditions to arrive. 
The nurseryman’s products are largely essentials and 
as such the demand is likely to inerease rather than 
diminish. Eat w e must and if there is a shortage of one 
kind of food there w ill be more used of another. It is 
recognized there is a shortage of wheat, potatoes and 
meat, w hat better conditions could be asked for encourag¬ 
ing a larger consumption of fruit? And instead of slack¬ 
ing in our efforts to do business take advantage of the 
present psychological time and teach the w hole w orld the 
value of fruit as a food. 
Now-^ is the time for the nurserymen and orchardist to 
do some advertising that will make the public eat apples 
and other fruit in preference to beef steak and potatoes 
and once the .public gets the habit, they will never lose it. 
Never mind about the Railroad situation, the labor sit¬ 
uation, they will be settled without the nurseryman 
worrying about them. 
The one big job before the nurseiyman at present is to 
create a market for bis products, there w ill lie no demand 
for the fruit trees unless there is a demand for the fruit. 
While the nation’s stomach is empty it is in the best 
possible condition to be taught the value of fruit as a food. 
EXCERPTS TAKEN FROM RULLETIN NO. B-30 OF THE AGRICUL¬ 
TURAL AND AIECHANICAL COLLEGE OF TEXAS NOV. 1916 
By W. B. Lanham, Horticulturist and Chief, Division of 
Plant Industry—Extension Service—entitled 
“home ORCHARDS IN TEXAs” and table: 
“The production of fruit in the state has decreased in 
recent years. All the fruit growm in 1909 was 58.8 per 
cent, less than wms reported by the census 10 years be¬ 
fore, wdiile during the same period the population in¬ 
creased 27.8 per cent, and the number of farms 18.6 per 
cent. 
Something is radically wrong when the production of 
fruit drops more than one-half in 10 years and during 
that time the population increases more than one-fourth. 
Throughout the state little attention has been given to 
orchards after planting and still less to markets are pre¬ 
paring fruit for shipment. 
The value of fruits as food has been under-estimated. 
Fi gures taken from farmers’ rulletin No. 293, showing 
the amount of heat or energy units that can be purchased 
