.'iOO 
THE NATIONAL NURSERYMAN 
The National Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Flourtown, Pa. 
The leading trade journal issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising' rates will he sent upon application. Advertisements 
should reach this oiflce hy the 20th of the month previous to the date 
of issue. 
Payment in advance required for foreign advertisements. Drafts 
on New York or postal orders, instead of checks, are requested by the 
Business Manager, Hatboro, Fa. 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should be 
addressed. Editor, Plourtown, Pa., and should be mailed to arrive not 
later than the 25th of the month. 
J-.iiloicd iicc<jii(l-vlasti iinillvr J mm 22, PJJU, at the post office at 
llatlioro. Pcmisj/1 1(1 Ilia, mider the Act of Mai eh if, 1879. 
Hatboro, Pa., September 1917 
your nose buried in detail so that you eaniiot see tlie 
lar^>er aspects of your business. 
The two essentials tbe ebief exeeutive of a business 
sbould be elosely in toueb with are eoin])laints and new 
business. With these at least under close supeiwision 
be can kec]) fairly well posted on tbe conditions of tilings 
and quickly find out where closer supervision is needed. 
It is a great temptation for an exeeutive to get down 
to detail work, esjieeially in busy seasons, but it is always 
a (|uestionable proceeding if it in any way interferes with 
bis keeping in constant touch with tbe business as a 
whole. 
The most successful managers are those who never do 
anything themselves they can delegate to someone else 
that can do it as well, and are rarely at a loss to pick a 
man with ability to do all necessary detail work. 
It never pays for a five dollar man to do work that 
can be done by a three dollar man. 
It will bo with mixed feelings of 
LLOYD C. STARK regret and approbation that nur¬ 
serymen will learn of tbe resigna¬ 
tion of Lloyd C. Stark from tbe presidency of tbe National 
“The Tilth' Ri iming Rook,” an intimate 
DKVLLOPINO guide io Ihe surer growing of better 
A iMARKlTf iruils and llowi'i's by F. F. Rockwell. 
IRiblisbed in the inli'iest of belter 
gardi'iiing hy llu' Peek, Slow and VViieox (kvmpany, 
maUi'i's of (jualily pruning shears. Fdevi'land, Ohio. 
When this attractive little book of lilty jiages, with its 
slitf board cover, came to the editor’s desk, he naturally 
thought it w as lor rc'view and to sell at so mueh per coiiy, 
but nothing of the' kind. It is an advc'rtisement to de- 
veloj) a market for the Prexto Pruning Shears. If the 
shc'ars are as honest as the' book, and we have no reason 
to doubt it, they are good tools. 
All this preamble leads u]) to the question, if a manu- 
laeturer of shears pidilishes a book on pruning with the 
avowed purpose of selling pruning shears; 
The growers of citrus fruits advertise tbe use of 
lemons for Ihe complexion, to increase the demand; 
The powder manufaeturer advertises the uses of dy¬ 
namite in every eoneeivable w ay, and so on 
Is it not about time the' nursc'ryman made some or- 
ganizc'd etfort to encourage tbe larger use of apples so 
tlic'y would sell more fruit trees? 
And a larger use of ornamentals so the' world wamld be 
a more beautiful jilaee to live in? 
We all think it is, but eaiinot gc't started. 
The mc'aning of the word exeeutive as 
FXFFUTIVFS. applic'd to businc'ss is Ihe manager or 
governing head. It may bc' only one' 
man, the jiroprieloi', or a number of heads of dc'partmenis 
w ith a chief. If a business is a failure or not a sueeess, 
it is tbe chief executive who is to blame, because bc is 
lh(' only one w ho has the pow er to move obstacles to sue¬ 
eess. Subordinates can often give valid ('xeuses for un- 
sueeess as tbc'y have not power to ehange causes or con¬ 
ditions. 
Are you an exeeutive that really executes or have you 
Major Lloyd C. Slark, U. S. Field Arlillery 
Association of Nurserymen and the offer of his services to 
the government of the United States. Regret that the 
Association has lost sueb a valued ollieer at a critical 
