ND if we started from scratch telling you how wonder¬ 
ful we were—how old, how reliable, how progressive— 
you'd yawn and drop this happy little seed catalogue into 
a convenient waste basket. So instead, let's drop in at the 
research department to witness the birth of an idea. 
It's no rare occasion. Ideas are born there every day. 
Most of them live about as long as a mosquito in Green¬ 
land, but every once in a while a really good one sees.the 
light of day. As we come upon the research director out 
in the middle o£ a sweet corn plot he's all aflutter about a 
new kind of hybrid sweet corn. 
Assuming that this is a really hot idea and that the fastest 
and most intense sort of research and production work 
is called for, six years will pass before you can 
buy the seed. 
The first year quite a number of crosses 
are made in the research grounds be¬ 
tween unrelated strains of 
corn, and the next year those 
COPYRIGHT 1939, MICHAEL-LEONARO S#EO CO., SIOUX 
