Twenty-Four Hours a Day Our 
Schedule to Fill Orders 
VIDENCE that the products of the Mount Pleasant Press pay the 
user is found in the extremely heavy demand this season for catalogues 
and other selling literature. The business during the past five months 
has been the heaviest in our experience. The output in November far 
surpassed that of any preceding month. All departments are working 
extra hours, and some of them will continue to run twenty-four hours 
a day for the next six weeks. 
For a good many years we have contended that McFarland-made catalogues pro¬ 
duce business because we put into them more than mere paper, type and ink. Our 
contention has been supported by the experience of our customers, frequently 
against the competition of prices necessarily lower than ours, because less efficient 
service is included. Each season has seen a pleasing addition to our list of cus¬ 
tomers, attracted by reason of our proved ability to increase the business and the 
profits of capable nurserymen and seedsmen. 
WE CAN TAKE YOUR CATALOGUE NOW 
FOR SHIPMENT IN FEBRUARY OR LATER 
Our twenty-four-hour operation will clear the decks in January. Tradesmen who 
issue catalogues later can with advantage discuss them with us right NOW. We can 
provide, in time for early February delivery, the services of experts to write, illustrate, 
engrave and print the selling literature required. If you furnish us with a list of 
the stock you oflEer, with prices, we can supply the needed introductions and de¬ 
scriptions, relieving you of some of the details involved in making a catalogue. We 
can NOW begin preliminary work on designs and copy, and when these are finished 
the other departments will be ready to take care of their part of the production of 
a first-class catalogue. BUT, we must have time to think, plan, design and construct; 
therefore, NOW is the time to begin. Color work, in which our production is said 
to lead the world, cannot be hurried—we won’t even try to “rush” it. 
THE McFarland publicity service 
PREPARES EFFICIENT ADVERTISEMENTS 
Every year more farmers are planting fruit trees and berry plants. Every year 
more owners of suburban homes are buying ornamental trees and shrubs. If you 
want your share of this new trade, you must advertise in the mediums that reach 
these people. The McFarland Publicity Service specializes in advertising “things 
that grow,” and will plan the campaign, write and illustrate the copy, place the 
advertising with mediums selected as maximum producers, and prepare a follow-up 
that will fit into the selling plan. 
IF YOU WANT A BETTER CATALOGUE THIS SPRING, WRITE US 
WRITE US IF YOU WANT TO DO A BIGGER BUSINESS THIS YEAR 
j. HORACE McFarland company 
The McFarland Publicity Service 
MOUNT PLEASANT PRESS • HARRISBURG, PA. 
