THE NATIONAL NURSERYMAN 
()2 
The National Nurseryman 
Established 1893 by (’. L. YATES. Incorporated 1902 
Pii dished monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
218 Livingston Building, Rochester, N. Y, 
Editor .ERNEST HEMMING, Flourtown, Pa. 
The leading trade journal issued for Growers and Dealers in Nursery Stocks of all kinds. 
It circulates throughout the United States. Canada and Europe. 
Official Journal of American Association of ITurserymen 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance.$1.00 
Six Months.75 
Foreign Subscriptions, in advance. 1.50 
Six Months. 1.00 
Advertising rates will be sent upon application. Advertisements 
should reach this office by the 20th of the month previous to the date 
of issue. 
Payment in advance required for foreign advertisements. Drafts 
on New York or postal orders, instead of checks, are requested by the 
Business Manager, Rochester, N. Y. = 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Address, Editor, Plourtown, Pa. .v. 
Entered in the Post Offi.ce at Rochester, N. Y., as second-class matter. 
Rochester, N. Y., February, 1914 
AMERICAN ASSOCIATION OF NURSERYMEN 
President— J. B. Pilkington Portland, Ore.; Vice-President, Henry B. 
Chase Chase, Ala.; Secretary, John Hall, Rochester, N. Y.; Treas¬ 
urer, Peter Youngers, Geneva, Neb. 
Executive Committee— Thomas B. Meehan, Dresher, Pa.; John H. 
Dayton, Painesville, Ohio; P. A. Dix, Roy, Utah; J. B. Pilkington, 
Portland, Ore., Ex-officio; John Hall, Rochester, N. Y., Ex-officio. 
Chairmen of Committees 
Transportation— Chas. M. Sizemore, Louisiana, Mo. 
Tariff— James McHutchison, New York City. 
Legislation East of Mississippi River— Wm. Pitkin, Rochester, N. Y. 
Legislation West of Mississippi River— Peter Youngers, Geneva, Neb. 
Co-Operation with Entomologists— L. A. Berckmans, Augusta, Ga. 
Program— John Watson, Newark, N. T. 
Exhibits— 
Arrangements— 
Publicity and Trade Opportunities— W. P. Stark, Neosho, Mo.; Jeffer¬ 
son Thomas, Harrisburg, Pa.; Orlando Harrison, Berlin, Md.; C. M. 
Griffing, Jacksonville, Fla.; G. C. Roedlng, Fresno, Cal.; H. D. 
Simpson, Vincennes, Ind.; James M. Irvine, St. Joseph, Mo. 
Root Knot— E. A. Smith, Lake City, Minn. 
Membership— State Vice-Presidents. 
STATE AND DISTRICT ASSOCIATIONS. 
American Nurserymen’s Protective Association —President, Henry B. 
Chase, Chase, Ala., secretary, Thomas B. Meehan, Dresher, Pa. 
Meets annually in June. 
American Retail Nurserymen’s Protective Association —President, H. 
W. Marshall, Arlington, Nebraska; secretary. Guy A. Bryant, 
Princeton, Ill. Meets annually in June. 
Association of Oklahoma Nurserymen —President, J. A. Lopeman, 
Enid, Oklahoma; secretary, C. E. Garee, Noble. Oklahoma. 
California Association of Nurserymen —President, Frank H. Wilson, 
Fresno, Cal. Secretary, H. W. Kruckeberg, Los Angeles, Cal. 
Canadian Association of Nurserymen —President, E. D. Smith, Win¬ 
ona; secretary, C. C. R. Morden. Niagara Falls, Ont. 
Connecticut Nurserymen’s Association —President, T. E. Burroughs, 
Deep River, Conn.; secretary, F. L. Thomas, Manchester, Conn. 
Eastern Association of Nurserymen—President, Wm. C. Barry, 
Rochester, N. Y.; secretary-treasurer, William Pitkin, Rochester, 
N. Y. Meets annually in January. 
Idaho Nurserymen’s Association —President, Anton Diedricksen, Pay¬ 
ette, Idaho; secretary, J. I'. Litooy, Boise, Idaho. 
Mississippi Nurserymen’s Association —President, Theodore Bechtel, 
Ocean Springs, Mississippi; Vice-President, S. W. Crowell. Rose- 
acres, Mississippi; Sec’y-Treas., R. W. Harned, Agr. College. 
National Association of Retail Nurserymen —President. E. S. Osborne, 
Rochester, N. Y.; secretary, F. E. Grover, Rochester, N. Y. 
New York State Nurserymen’s Association —President, E. S. Osborne, 
Rochester, N. Y.; secretary. ,fohn Watson, Newark, N. Y. 
Ohio Nurserymen’s Association —President. W. N. Scarff, New Car¬ 
lisle, O.; secretai-y, W. B. Cole, Painesville, O. 
Oregon — Washington Association of Nurserymen —President, C. F. 
Breilhaup, Richland, Wash.; secretary, C. A. Tonneson, Tacoma, 
Wash. 
Pacific Coast Association of Nurserymen —President, Richard Lay- 
ritz, Victoria, B. C.; secretary-treasurer, C. A. Tonneson, Tacoma, 
Wash. Meets annually in June. 
Pennsylvania Nurserymen’s Association —President, Wilmer W. 
Hoopes, West Chester. Pa. Sec., Henry T. Moon, Morrisville, Pa. 
Southern Nurserymen’s Association —President, .1. R. Mayhew, Waxa- 
hachie, Texas; secretary-treasurer, A. I. Smith, Knoxville, Tenn. 
Tennessee Nurserymen’s Association —President, Cha,s. Pennington, 
Rutherford, Tenn. Secretary, G. M. Bentley, Knoxville, Tenn. 
Texas Nurserymen’s Association —President, C. K. Phillips, Rock¬ 
dale. Texas; secretary-trea-urer. J. M. Ramsey, Austin, Texas. 
Western Association of Nurserymen —President, W. S. Griesa. Law¬ 
rence Kansas; secretary-treasurer. E. J. Holman. Leavenworth, 
Kan ’ Meets annually second Wednesday in December. 
The one thing’ that makes a bns- 
PUSH iness go in America is ])nsh. Qh-ne 
it is not the only thing needed be¬ 
cause brains and money are very great liel])S, but con¬ 
stant ])nsh, push, push is sure to count in s])ite of a 
sliortage in other essentials. 
Pushing should be intelligently done. A steady in¬ 
creasing ])ressnre ])ro])erly ajiplied will move any¬ 
thing that is movable even a siir])lns with a glutted 
market. 
Hilt the push that makes a business go is that rest¬ 
less, tireless kind that is always pushing forward. 
AVdien an immovable ob.ject is met or one beyond the 
available ])Ower to move it begins to go forward in 
other directions. Ln all growing businesses yon will 
lind this is the motive ])ower, someone who is the 
Jirains and energy, thinking, scheming, inspiring and 
fuishing ahead, all the time, or as a business manager 
of'a large Uleveland concern a])tly ])nt it “I am })aid 
to build hres and keep them going under the other 
fellows.” 
ITa])j)y is the nurseryman who has 
solved the problem of the retail 
catalogue in such a way that he 
knows it is only costing him the 
proper jiroportion of expense in 
selling his stock. 
With most nurserymen it is a ])roblem that de¬ 
mands consideration every year. Shall it be superior 
to the one issued last year? Shall it sim])ly be a cie 
scri])tion list of just what is growing on the nursery 
or shall it be built on the order of an abridged cyclo¬ 
pedia of Horticulture. Must it list sizes and prices or 
only descriptions. Must it describe the plants at ina 
turity or as they are at the time they are offered? 
Must it contain information on cultivation of the 
])lants listed? Must it bubble with enthusiasm oi 
])ossibilities or contine itself to probabilities. 
How shall it be distributed so it will do the most 
good? Shall it be distributed to the same i)eo])!e 
year after year whether they buy or not ? Is it bet¬ 
ter to distribute it in January, February, March oi 
A])ril ? These are a few of the leading cpiestions that 
have a bearing on the make ready. There are 
s])ecia!ists in the making of catalogues but it is u]) to 
the nurseryman to know what his business needs and 
to ligiire out just how far he can go. 
There has been more money s])ent 
ADVERTISING in advertising than perha])s any 
other saleable commodity, which 
is ])roof that it is very necessary. 
Just what to advertise and how to advertise his 
business or his goods is one of the biggest ])roblems 
of the nurseryman. 
The business that can display its goods to the ])ub- 
THE PROBLEM 
OF THE 
I ETAIL 
CATALOGUE 
