TUK NATIONAL NURSKRYAfAN 
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Tlie aiisAver is “g'et t()i>X‘tlier.” (\)iisi(l(*r yoiii" 
l)r()tliei‘ iiursovyniaii an (‘iii])loyee in the same eoneeni 
as yourself, not a (‘oni])etitor. 
'^I'lie Anieriean Assoeiation is the o])i)ortnnity where 
yon (‘an meet on eommon i>Tonn{l for a eomnion cause, 
namely the advancement of tlie nursery husiiu^ss 
whicli is yourself. 
AVhat is the most i)rohtal)le thing 
WHAT TO GROW to grow? The answer is plainly 
that which the individual nursery¬ 
man can grow best and for which there is a market. 
Find out just what you can produce better than any¬ 
one else and then make a si)ecialty of it. It takes 
many years, much capital and brains to develop a 
large business, carrying a fairly full line, but any 
voung nurserv with energv and ahilitv stands a verv 
good chance of getting a world-wide re])utation in a 
com])aratively short time by growing one thing and 
growing it well. 
It matters little wdiat the plant is providing it is 
used in sufficient (juantity or has merit to create 
a demand when sufficiently known. Specialization is 
the linger i)ost to success in these days of strenuous 
competition. 
A great truth for nurserymen to 
ENTHUSIASM realize, is that zeal and enthus¬ 
iasm are more likely to bring suc¬ 
cess than ability and knowledge, or perhaps it would 
be better to say owe more to them. 
The men who get to the top are the whole souled 
ones that love their business. 
AVhat customer can long resist the ])lant salesman 
that i-eally loves and knows liis ])lants? His en¬ 
thusiasm and interest is contagious and what in the 
wide world is more deserving of interest and en¬ 
thusiasm than trees, flowers and plants. 
If nurserymen, from the boss down, would grow 
])lants more for the love of them rather than for the 
dollar, there would be more dollars result. Fnierson 
says, “Nothing great was ever achieved without eii- 
tliusiasm.” 
NOTEWORTHY CATALOGUES. 
An extremely attractive retail catalogue, bearing 
tlie title “Creating your landscaiie” is being sent out 
l)y 1 lolni & Olson, Inc., St. Paul, Alinn. 
It is of the usual high grade J. Horace AlcFarland 
(\)ni])any’s work. Tlie co])ious illustrations are 
sipierb. An unusual feature is that it is a two color 
lu-ocess all the way through, the tyjie being in a red¬ 
dish-brown tone, with the illustrations in th.e usual 
black and white, the combination being very elfe(‘- 
tive. 
The New England 
Nurseries, Ledford, Alassa- 
chusetts, ai'e issuing a very com])let(‘ and well ])rint- 
ed ixdail catalogue. 
It shows a great deal of thought and care iu its 
])i'e])aration and should jirove a successful salesman. 
Some of the out of the oi-dinary featui-es are;—■ 
List of trees and jilants furnishing food for birds. 
List of ])lants aiiiirojiriate for rock gardens. 
Sngg(‘stive ])lanting schemes and ])lanting jilans 
for small grounds. 
List of the best ti'ees and sh.riibs for seachore ])lanl' 
ing. 
List of plants useful for ground covering. * 
The Fancher Creek Nursery, Fresno, (Adifornia, 
are issuing a house organ under the name of “ Roed- 
ing’s Practical Horticulture.” It is jiuhlished with 
the idea of bringing benefit to gi-owers who ])urchase 
their stock and of course themselves and deals main¬ 
ly with fruits and nuts. 
The second number is devoted entirely to the cul¬ 
ture of the fig. 
It contains much valuable information on the sub¬ 
ject. It is hoiked the i)ublication will bring them 
much business as such papers must be of great bene¬ 
fit to their customers. 
Seneca, N. Y., Februai-y 2:i, 1914. 
National Nurseryman, 
Rochester, N. Y. 
Gentlemen:— 
AVhen the first Parcel Ik)st regulations came out 
we were well satisfied that they excepted Nursery¬ 
men from th ruling's, as our special rate of VI’ cent 
])er ounce was about as good as the new ones and less 
trouble, but it now seems to us as if the new regula¬ 
tions would be considerably better than our old 
special rate. Has <inything been done about it, and 
can there 
be? The schedule shows about as it is now 
Our Rate 
10 lb. ])ackage 
New Parcel Post rate. 
.80 
1st Zone 
.14 
.80 
2nd Zone 
.14 
.80 
3rd Zone 
.24 
.80 
4th Zone 
.43 
.80 
5th Zone 
.02 
AVe use the Parcel Post a good deal, and we would 
be mighty glad to get in on tliese I'ates. 
Xevy truly, 
AY. P. Ru])ert & Son, F. E. Rupert. 
NORFOLK NURSERY CO., F. D. GREEN, Manager. 
The many friends of “Fred” (Jreeii will he i)l(‘ased 
to know that he has again entered the nursei\ 
ness as manager for the Norfolk Nursery (. o., at .)_!b 
\V. AT)rk street, Norfolk, Ahi. 
The company will grow some retail stock and run 
a selling agency. 
Everyone will unite in wishing “Fred” (wery suc- 
(‘ess in liis new enterprise. 
