“STILL MOVING FORWARD” 
A familiar headline in your morning paper; and the story that follows the 
head tells of the movements of the great armies that are fighting for—what ? 
The headlines are stale; the victories are exaggerated; the defeats, the hardships, 
the horrors of the war are glossed over—or omitted entirely—for what? 
Making America’s Opportunity 
European competition in American markets is too small to count. In the 
month of Oetoher the balance of trade was tremendously in favor of the United 
States as against a large European balance in July. This was for stuff that 
America had raised or made and sent abroad. 
Things are coming our way—they are HERE if we make the most of our 
opportunities. Millions of men who tilled the fields of Europe last year are now 
fighting over the same ground. The crops are gone, but the soldiers must eat—who 
on earth but America can furnish the foodstuffs? 
It’s Time for You to Go In 
I 
The people who sell foodstuffs are your potential customers for seeds, trees, 
plants. Through them, some of this business belongs to you. Whether you sell 
seeds or trees, farm machinery or fertilizers, you can get a part of it this winter 
and spring. It is time now to make your plans for advertising, for catalogues, for 
follow-up. Plans that are carefully WORKED out, and CARRIED out to a finish, 
will bring your share of the business that is sure to come. 
Good Times Now in Our Plant 
Acute Nurserymen and Seedsmen have made their plans, and their catalogues are 
under way. Our plant is working one-half more than “full time”—and we won’t be 
out of the woods until January. Additional machinery has helped some, but we 
cannot PROMISE to have any more big catalogues ready to ship before January 15th. 
For deliveries after that date, come quick, and we will take care of you; but if 
you wait a week or ten days longer NOW, it will mean a corresponding delay 
THEN. Get ready for the business that is coming. Write us—or, better still, wire 
us to reserve a place for your advertising material for the coming spring. 
j. HORACE McFarland company 
Haount Pleasant Press 
HARRISBURG • PENNSYLVANIA 
