Unsolicited Proof of the 
Pudding 
Read every word of this circular 
and the letters from customers 
who have tasted the “Pudding” 
SuNKisT Farms 
ProAucers 0} 
“The Proof of the Pudding is the Eating’’ 
We are offering a pudding to a limited number of 
Nurserymen and Seedmen this year by getting out 
their catalogs, and certainly want the live Nursery¬ 
men and Seedmen who are interested in a business 
getting catalog to get in touch with us at once. We 
3roduce the 
3usiness pullers. 
From September 
15 to February 15 
Fruit-Grower and 
Farmer organization 
had all th ey could 
produce day and 
night. This year we 
have increased our 
output more than 
double and are in a 
position to plan, 
design, engrave and 
print more catalogs 
consequently than 
we produced last year. 
t*URK BRED LIVE STOCK 
FANCY FRUITS 
HIGH YIELDING STRAINS OF SEED CORN 
AND FARM SEEDS 
KeiUrton, Iwa r- 2 P- 1013 . 
Another Business Cietter” 
“A Business Getter” 
After reading the letters 
reproduced herein, per¬ 
haps hearing expressions 
from many others of our 
• A 
customers, you can read¬ 
ily see that it is going to 
be to your advantage to 
get in touch with us at 
once on your next catalog. 
Let us start immediately 
to plan your next cam¬ 
paign, submit you plans 
and estimate on your cat¬ 
alog and other literature. 
Our plans and estimates 
are sent entirely subject 
to your approval, know¬ 
ing if we are allowed to 
submit you such that you 
will nominate us as your 
catalog and advertising 
producers and counselors. 
Let us build up a bigger, 
The Finished Product Exceeded His Optimistic Expectations better and a lllOre profit¬ 
able business for you and get you out a catalog that will be a business 
getter. We would like to hear from you at your earliest convenience. 
We have to place at your disposal our “Special Catalog Service Depart¬ 
ment” in charge of highly experienced designers, printers and writers 
who are students of the intricacies of horticultural printing. Join the 
satisfied class thatuses Fruit-Grower & Farmer service and quality printing 
FRUIT-GROWER & FARMER 
PRINTERS, DESIGNERS. ENGRAVERS, PUBLISHERS 
P. O. BOX 1277, SAINT JOSEPH, MISSOURI 
r. A. Oerrabrftrt, Sales I'iararer, 
^ruit-Grower and Farmer, 
St. Joseph, Uo» 
BSy Lear Mr. Tarrabrant: 
Finally I am able to take time to write you re¬ 
garding the work you did for me on my 1^13 oorn and seed booklet. 
I nannot too strongly coonend you for the most 
eEoellent work you did on that Job. I know that you oust have 
devoted much time to overseeing the make-op end technique, and I 
feel that the finished Job Justified your care. 
It must be a pleasure to a printer to turn out 
such beautiful product and-I can imagine you feel somewhat as 
I do when J breed an ear that adds Increased yield to ay highest 
yielding atrpins. 
Froo customers of-nine in many states, and from 
big men irmewspaper and other lines of work I have received 
very flattering letters, coamending both my work of breeding for 
high yield, and the printer’s work in turning out for ma suoh 
an attractive, neatly printed booklet*, and I feel sure we shall 
both profit from having published "The Moore Corn Book for 1913" 
Accept my sincere thanks for having even orceeded 
■y optomistio expectations. I*m alre.dy planning to co-operate 
with you on an even more attractive book for 1914, as I an snre 
■y business this year will Justify expansion, and I know of no. 
plant better epuljped in machinery and men, to oare for the 
printing end, than is yours. 
Get roe up a design for a letter head at your 
leisure. I'll need considerable printing work done ta a few 
days, and as you have set a high standard on the catalog, it is 
up to assist me in keeping ell my to that standard. 
remain, 
With best wishes, and kind porsonal r^arda^ 
Very t: 
