16 
THE NATIONAL NURSERYI\rAN 
the reverses of last winter were very serious and the 
losses fell very heavy on some, hut otherwise it was a 
blessing in disguise for the following reasons, first, when 
the earlier plantings began to produce crops which 
brought from .$500 to $1,000 per acre it was like the dis- 
coveiy of gold in California or Alaska. Trees were plant¬ 
ed by the hundreds of thousands in any and all places 
that they could secure a foundation regardless of loca¬ 
tion, soil conditions, drainage, both air and water, etc., 
what was the results, usual conditions resulting from 
what is known as our July storm and a very severe win¬ 
ter, resulted in heavy loss. In spite of this we will have 
a remarkably fine crop in all orchards that had the ad¬ 
vantage of favorable location. If you should visit Mobile 
we can show you orchards of eight to ten years that have 
trees cariying 1,500 to 2,000 oranges. Ai the present time 
I heard one man say his crop this year, from five-year-old 
trees would pay the entire expense of producing the 
orchard. 
How about that blessing in disguise? It is like this, we 
will go forward by planting eveiy available tree, and they 
will not be planted on low swamp lands or in low swails 
where there is no air and water drainage, but on our high 
plateaus which have both air and water drainage and the 
results will be success with a big S. The harvest time of 
the Satsuma is November and December and at a time 
when there is very little competition and this assures a 
good market and the quality of the orange is the best ad¬ 
vertisement of all. 
Cxeorgia will in the future be a great booster for the 
Satsumas grown within her borders. The Eastern coast 
from Charleston, S. C., to the Florida line is adapted to 
the production of the Satsuma as also is the South tier of 
counties in this state. The future of the Satsuma Orange 
and Paper Shell Pecan is in the hands of the people and it 
is up to them to make it a success or failure. Success 
and failure are brothers and they travel side by side and 
you may see their names written on the fences as you pass 
by. Let us as nurserymen do what we can to extermin¬ 
ate failure that success may reign supreme. In conclu¬ 
sion I will repeat that it will require all the enthusiasm 
and best effoiis of the optimists to produce enough of 
either the Paper Shell Pecan or the Satsuma Orange to 
supply the unborn generations. 
R. L. ScoTT„ Sec’y. 
Citronelle Nursery & Orchard Co., 
Citronelle, Ala. 
Read before the meeting of the Southern Nurserymen’s 
Association, Atlanta, Ga., Aug. S9-30, iOll. 
A MERRY CHRISTMAS FROM STARK RROS. 
NURSERIES AND ORCHARDS CO. 
The Editorial Office of the “National Nurseryman” was 
made happy on Christmas morning by a box of perfect 
“Delicious” apples from the Stark Bros. Nurseries and 
Orchards Co., Louisiana, Mo. 
A princely gift, no apple could be more handsome or 
more delicious. 
CONCRETE SUGGESTIONS FOR A NATIONAL BUSI¬ 
NESS BUILDING CAMPAIGN FOR NURSERYMEN. 
By Joseph J. Lane, of the Garden Magazine and 
Country Life. 
Some day soon the nurserymen are going to wake up and 
discover that they have been missing some of the biggest 
opportunities ever oflered an industry. 
At Detroit, a year ago, and again at Philadelphia last 
June, at their convention, they listened to considerable 
talk about advertising—in fact the subject was talked to 
death. 
One supposed advertising man even went on record as 
urging them not to advertise—but to hire a press agent as 
he called “it,” or as we know the individual referred to 
“a space grafter.” This same suggestion came before a 
meeting of the Ornamental Growers’ Association several 
years ago,—and fortunately for them, the business men 
present ignored the suggestions of one of these “Press 
Agents.” 
The profession of advertising and merchandising is 
worth paying for when you want advice that’s worth pay¬ 
ing for. The only thing you get for nothing, is something 
that is worth nothing to somebody else. 
National Nursery advertising is possible—even as the 
same has been possible for the lumber associations, ce¬ 
ment associations, California Fruit Growers,—various 
Cattle associations, and others,—too long a list to repeat 
here.—The successes achieved by these organizations are 
fitting proof of the possibilities of co-operation in mer¬ 
chandising effort in other lines of business. 
Let’s stop referring to it as “National Nursery Public¬ 
ity” that isn’t what you fellows want.—You want na¬ 
tional co-operative merchandising,—whether it comes to 
mean advertising ideas properly used, co-operative cata¬ 
logue building, trade-extension reports, or a million and 
one other things that will come along after you once get 
started. 
“After you once get started.” —That’s the rub. You’ll 
never get anywhere by talking. It’s by doing things that 
they become realities. You all know or ought to know, 
that the idea of co-operative sales effort is a good thing 
for you. The next step is to pay somebody to study your 
sales possibilities, so that some tangible plan may be pre¬ 
sented you as a basis for a start. 
Retain the services of a real business man with mer¬ 
chandising experience on a big scale, preferably a man 
who doesn’t know the nursery business—(and by that 
suggestion, I imply that a man w ould be handicapped by 
too much knowledge of the way the business has been 
conducted in the past). Retain a man of vision, ideals, 
and initiative. Pay enough to get a real man. 
Initiate a fund w ith all the nurserymen’s associations 
starting it with actual contributions payable into a com- . 
mon treasury on a certain date. Invite investments in 
this fund by all nurserymen. 
Then let your Mr. Merchandising Man make his survey 
ot the industry,—let there be appointed a group of men i' 
like Mayhew^, of Texas, Watson of New York, Pierson of ' 
Connecticut, Atkins of New" Jersey, to advise with him. | 
Atkins is the man who touched off tlie fuse of the public- ) 
