48 
THE NATIONAL NURSERYiMAN 
frame il or jx'rliaps to screen an ohjeelionable view from 
SOUK' of lli(' windows, and in every inslanee llu' IriH' 
should h(' seleeh'd and plaec'd with that pai'tienlar pnr- 
pos(‘ in mind. 
If for shade from the hot snn, those kinds which will 
hi‘('ak the rays of the snn and at the same lime i)ermit ;i 
fr(*e eir(*nlalion of air arc' to he pi’eh'rred, sneh as tlu' 
Salishnria, Money Loenst, Pin Oak, and White Hireh and 
llu'y should h(‘ loeah'd so llu'y wdll aeeomplish the pur¬ 
pose' w lu'ii it is most needed. 
For softc'ning the lines of the house the tall upright 
grow ing kinds sneh as tiu' Lomhai'dy and Holleana Pop- 
lai’S. Pyramidal Oaks, Salishnria, etc., althongh an end- 
h'ss variety of tre'es may h(' selee'ti'd for this pur{)ose 
I'here' are kinds to harmonize with all styles of arehi- 
l('eliire. 
'Po screen ohjeetionahle view s of course evergreen sorts 
are' the best as tlie'y are e'lle'ctive snmmei' anel w inter. 
While' e've'ryone is naturally a law unte) himself as to 
lhe> kinel e)f tree he shonlel lelant een his e)w n law n, a 
ge)e)el nile te) feellow is, met te) plant a tre'c that is eeem- 
meen te) the ne'ighhe)rhe)e)el. 
Py 
hnileling 
a heense on ;i ple)t of groiinel, grading 
it anel e'lie'leesing it, il has he'cn se'peirate'el freem the siir- 
reeimeling e'onnlry anel calls leer trees that are little dif- 
fe'renl, seenu' kinel that will eisseeciate with the hnileling 
rathe'!' than the native silva. 
At the same' time an extra tine spe'eime'ii e)f any 
kinel is met likely te) detract freem the ])laee. 
The subject of oiir illustration, the beech, stands e)ut as 
e)ne> e)f the finest lawn specimen trees, not eenly loi' its 
gi-eat he'anty, but also because it has se) many goe)el ejual- 
itie's freem a pi'actical point e)f vie'w . 
It is clean, leeng lived, comparatively free freem diseases 
jmel j)csls jinel w ill thrive in fairly dry places. 
Like all hard w eeoeleel trees it is of slow' grow th, eer 
rathe'i' shew in starting after transplanting, hut it is worth 
waiting tor. 
While tlu' American Peech, Fagiis ferriif/inea, is a very 
tine tree, the European Fa()us sylvaFira seems to he more 
amendable to cultivation. 
It is not everyone that cjires for freak trees, such as 
wcc[)ing and those w ith colored foliage, hut who could 
help hut admire such a tine s])ecimen as that show'U in the 
picture. 
The same is true of the Co})per Peech and the Rivers 
Plood leaf Peech. they make such tine specimens and look 
so aristocratic that they seem to add dignity rather than 
a hizzare effect to a place. 
Nurserymen Plan to Develope A Market 
At last the much talked of co-operation of nurserymen 
to develope a mai'ket for theii' goods has crystallized into 
ac'tion. 
Eignralively speaking, the nursery business is going to 
h(' put on llu' commi'rcial map of the Llnited States, along 
w ith otiu'r eiderprising businesses. 
Hitherto it has oidv been done hv individual effort. 
Now il will he done broadly and comprehensively, so 
that every itian, woman and child w ill he encouraged to 
give their innate love of grow ing things full play. 
The movement is so important that it w ill mark the be¬ 
ginning of a new era in the business. 
To those nurserymen, who have not been attending 
eonvenlions, and noting the trend of the times—we would 
('xplaiii, the pi'ohlem of how to give greater piihlicily and 
inert'as!' tlu' (h'lnand for nursery products, has been re- 
cognizi'd ;is the one vital need of the nursery business. 
Evt'i'y nursei'yman, w ith enough gumption to he inter- 
t'st('d in lh(' business, in, however, small a way, knows 
there is not one-lweidieth part of the nursery slock 
j)lant('d thei‘(' should he. for the wi'll being of the country, 
and inhabitants tlu'i'cof. 
This movt'ini'nt is to r('m('dy the evil. 
\\ hen we slop to think that the chew ing gum industry 
spt'iids ovei' Iw 0 million to advertise one brand. The talk¬ 
ing machine the sanu'; Coeo (lola some ten million, to ac- 
(luaiut th(' people with its merits, and to come nearer to 
our own products. Iht' (California Fruit Firowers' E\- 
changi', which began in IPOT with an expc'nditure of 
rthhOU a.nd has an appropi'ialion this yeai' of 
Through this advertising the consumption of Citrus 
fi'uits has increased enormously. 
Following this example, the Nortlnvestern Fruit Ex¬ 
change has become the largest shipper of boxed apples in 
the world, and they don’t feed so many to the live stock 
because the market is being developed through advertis¬ 
ing. Does it not seem reasonable that the market for 
nursery stock can he greatly increased by proper puh- 
licity ? 
The Nurserymen's Organization for Market Develop¬ 
ment and Sales Extension w ill do this for you, and its up 
to you to supj)ort it. w hether you do a business of -^5000 
or .flOO.OOO a year. You will henelit whether you sub¬ 
scribe 01 ' not, so the only thing to do is to name the 
amount you feel you can afford to subscribe annually to 
this businesslike proposition, that the good work may 
proceed w ith a punch to it. 
Relow w e i)uhlish a statement from the temporary com¬ 
mittee w hich have been appointed to establish the organ¬ 
ization on a business basis. 
SuHSCHiimus’ Organization of Nurserymen for Market 
Development 
.1 Co-opn'aFive yatmuil Campaign to Crmto neio Business 
for Xorsn'iinuo). 
January 28. 1918. 
To All Nurserymen: 
In oil!' conventions, in our conversation, in our letters 
to one another and to the trade press, we nurserymen 
have said a great deal about eo-operation; and there has 
always been tlu' thought ajiparent that this idea of co- 
