THE NATIONAL NURSERYMAN 
91 
The National Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBUSHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Flourtown, Pa. 
The leading trade journal issued for Growers and Dealers In 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will be sent upon application. Advertisements 
should reach this office by the 20th of the month previous to the date 
of issue. 
Payment in advance rec^ulred for foreign advertisements. Drafts 
on New York or postal orders, Instead of checks, are requested by the 
Business Manager, Hatboro, Fa. 
Correspondence from all points and articles of Interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of Interest to nurserymen should be 
addressed, Bditor, Flourtown, Fa., and should be mailed to arrive not 
later than the 25th of the month. 
Entered as second-class matter June 22, 1916, at the post offlce at 
Hatboro, Pennsylvania, under the Act of March S, 1879. 
Hatboro, Pa., March 1918 
Subscribers to **Nurserymen*s Fund for 
Market Development** 
What is needed to guide the nursery- 
MAUKKT men’s Market Development Movement 
devi]lopmi:nt is a master of human nature, one who 
can put spirit and life into it. To 
many the movement is merely one to increase the nur¬ 
serymen’s sales and ])ut dollars in his pocket. If this is the 
end and aim of the effort it is surely doomed to failure for 
it will carry no message to the people and will not in¬ 
spire the needed enthusiasm on their part. Today we are 
being brought close to the big and better things of life, 
those that are basic, we have seen a vast empire fall to 
l)iec(‘s, because it lacked the inspiration of patriotism; 
which would bind the people together, and we see another 
great empire, because it was founded on principles of 
cijuity, holding together under the greatest strain, and we 
see our own offering freely its manhood and money be¬ 
cause the spirit is there. 
When it comes to dealing with masses of people the 
sjiirit must be awakened before enthusiasm can be 
aroused or all the publicity in tbe world will not produce 
the desired effects. 
It is very evident the originators of the movement were 
fully alive to this fact or they would have named it a 
Publicity Campaign rather than Market Development. 
Does every nurseryman know that the more his pro¬ 
ducts are known and grown, the more beautiful and bet¬ 
ter will be man’s surroundings? 
The more interest the people take in them the happier, 
better and richer they will be. 
If the nurserymen believe and know this, then they 
have a message worth while and Market Development 
will only be a side issue. 
The problem is how to shout this truth so that all will 
hear and he convinced that it is so, become inspired and 
enthused until the garden, or growing things become 
the refinement of life and a work of pleasure for eveiyone. 
Men and women have gotten too far away from the 
ground, where they belong, by living in cities, the re¬ 
action is taking place, in some parts of the world by force 
of necessity, in others by realizing the emptiness of liv¬ 
ing too high and fast. 
It is up to those in charge of the Organization of Nur¬ 
serymen for Market Development to have the vision and 
inspiration and make others see and feel as they do. 
It needs both the poetry and imagination of the dreamer 
as well as the practical business man to make a success 
of such a campaign as the nurserymen have undertaken. 
If any nurseryman docs mot believe that the world 
would be a better place to live in for everyone, if nur¬ 
sery stock was planted one hundred times more than it is, 
he had better get in some other business, and if he does 
he should have the courage of his convictions and support 
the effort to the limit of his ability whether he is a mem¬ 
ber of the National lAssociation or not. This is not a 
movement of specialized advertising to benefit a sjiecifie 
few but a movement aimed to improve every city, town, 
and home in the country through a more general use of 
the jiroducts produced by the nurserymen. 
THE PAST WINTER 
It is with much trepidation, nurserymeu and others 
will look forward to examining their plants to see how 
they have come through the past, let us hope it is past, 
winter. Not in the memory of man has it been so ])ro- 
longed and severe over such a large area of the country. 
Ice formed as far south as Miami, Fla., and zero 
weather was experienced in parts of the Carolinas where 
mild winters are the rule. It is to be expected that ten¬ 
der trees will have suffered although it is hard to fore¬ 
cast just what damage has been done until it is time for 
the plants to come into leaf. 
The heavy blanket of snow that coveriul the ground un¬ 
doubtedly afforded great protection to the roots and ])re- 
vented much damage. The writer saw the trunks of vig¬ 
orous oaks and cherry trees with longitudinal splits, sev¬ 
eral feet in length, and fully two inches wide which were 
caused by the intense cold. These, however, closed uji 
as the temperature got milder and apparently the trei's 
are none the worse. 
Possibly there will not have hcen so much damage as 
if there had been a mild spell followed by cold which 
usually is so destructive. 
It will be interesting to see the effect on privet hedges. 
Today the writer saw a ten year old Araucarin irnbri- 
raria, Monkey Puzzle tree growing in a yard in the sub¬ 
urbs of Philadelphia, and was informed it had been grow¬ 
ing there several yeai’s. It was entirely unprotected and 
growing in rather an exposed place. It had apparently 
come through the past winter uninjured. A Cedrus De- 
odara growing near it was badly browned. 
It takes the experimental amateur to accomplish what 
the expert often considers impossible. 
