THE NATIONAL NURSERYMAN 
15.3 
A CALL TO ACTION 
Bij Joseph J. Lone of Gorden Mfo/ozine ond Couuh'if Life 
It is f^ratif’ying to nolo lliat a body of nurs(M’yrn(Mi 
('looted llioinsolvos to carry oid (ho plan sii^;‘g(*slod io out¬ 
line under the litb' of “A Co-operaliv(' Ciainpai^n to Create 
New business for Nurserymen.” 
Let us ffive thanks. 
And then, let us i)roeeed to further sugg^estions, for I 
believe that the time is i-iglit here for us all to put our 
shoulders to the wheel that the l)ig bi’oad j)lan of creating 
more business for alt, by eo-operating individually to the 
fullest extent of our abilities, be furthered with the great¬ 
est degree of sueeess and ra])idity. 
Time is short. Life is only a span of years. To-day is 
the only time we have, these twenty-four hours which 
Cod has given us, to use to the fullest. 
Let us be active. Let us not delay. 
You are a partner in any plan that means bigger luis- 
iness for Nurserymen—because bigger business for nur¬ 
serymen means bigger business for you. I’ll tell you 
how. 
Let us assume the present campaign for funds rolls up 
a working capital sufficient to start the work of broaden¬ 
ing the appreciation of the general public of things hor¬ 
ticultural. Magazines and newspapers begin to look upon 
nurserymen as real live business men, progressive, and 
aggressive. 
The bulletins to the press preaching the gospel of an 
“America lieautiful” have begun to ai)pear in ])ubliea- 
tions of broad circulation, and advertisements of nursery¬ 
men keep pace with the endeavor to eultivate a desire for 
gardens and grounds of individual beauty and natural¬ 
ness. . 
And—more of the same sort. Advertisements over the 
name of the subscribers to the fund appear in class ])idj- 
lieations preachinglthe value of factory ])lanling and rest¬ 
ful and financial values of a real ])lanting around the 
home, the need and results of fruit planting on the home 
grounds, etc., etc. 
What is the result? First, the iiurserynK'n themselves 
by collectively appealing to the ]>ublie in a ])ropaganda to 
foster a deeper and finer appreciation of horticulture, are 
ennobled themselves and drawn together for the common 
good. Trade differences, narrowness and sellish eomj)e- 
titio’n give way to the milleniurn of ec'aseless eo-o])eration 
and unified effort along eonstrucliv(5 and creative lines 
that all may be benefited. 
(x\nd let me say here, that if no other benefit than this 
came from the expenditure, it would rei)ay every partici¬ 
pant a thousand fold.) 
To go on. 
The public begins to sense tin; lu'ed of nature in their 
lives. The inherent desire for Ix'auly and soul-strength 
that lives in all of us is brought to a poiid of action. By 
cn'ating a deeper appreciation in the pid)lie mind of the 
service nurserymen render, nurserymen as a group gain 
confidence in their occui)ation and prich' in their calling. 
Instead of remaining individual enthusiasts. th(*y b('eome 
a group having a noble ideal—the cn'ation of an “Amer¬ 
ica Beautiful.” 
And increased business begins to come to each of them. 
Mass publicity has eff('ctiv(‘n(‘ss that individual propa¬ 
ganda lU'ver dreamt of. 
Tin; National Cainj)aign of Public iMiucation of tin' 
value of natural beauty in llu' liv('s of our jx'ople gathers 
momentum, and leetun'rs b<‘gin to spi‘(*ad tiu' gosp('l un- 
dei' associated direction. Peoj)h' hitherto inclined to scorn 
a salesman of flowers or nurs('ry products, s(‘nd invita¬ 
tions for the same salesman to come and help them pre¬ 
pare j)lanting lists. 
And if you do business in allic'd lines, here is where 
vou come in. 
t/ 
Increasing planting of nursery products has as its fun- 
damc'ntal thought the creation of a great('r a[)preciation 
on the part of the American public of tbe benefits of gar¬ 
den activity. 
Every new enthusiast for gardens, means a custonuu’ 
for you. Fertilizer, Insecticides, Spraying Machinery, 
Tools, Implements, Tractors, (Ireenhouses, etc., etc.,— 
without end. 
Every branch of the horticultural industry will be 
benefited. 
Will you help in securing the result? 
The nurs('rymen’s fund is the means. You are invited 
to participate. 
We want -tbO.OOO a year for five years. 
Subscribed by May 1st. 
Talk has been used,— words have b(?en spent. Now is 
the time for you to act. 
Money is needed. Ideas are nc'eded. One gives birth 
to the other. 
You have read the announcements in your trade papers 
and letters to you from the committee of nurseiymen who 
have set about galhei’ing the fund. 
Let this b(^ your call to action. 
You are elected to share in the benefits. Why not 
share in the programme that will gain tho.se benefits? 
As we contribute to the fund individually, just in that 
pi'opoition will results of a satisfying nature individually 
be achieved collectively. 
This is our call. Are you willing to do your share? 
Speak up. Now. 
A SPLENDID SUF.LESTION 
In a letter to Stark Brothers Nlirseries & Orchards 
Company, Louisiana, Missouri, Mrs. Sherwin Bay, North 
Adams, Mass., made a very fine suggestion which is 
worthy of serious consid('ration hy the nurserymen and 
the country at large, namely, to start a fund for the pur¬ 
pose of replenishing the (h'vastated regions of Belgium 
and France with fruit tives. Mrs. Bay beli(‘ves that 
every little community could cond) out a few dollars that 
in the aggregate would make the grc'at whole. Every 
subscri])tion from one c('nt up will be welcome. The 
Mayor or public oflicial of each town to chose sonu' way 
in which the matter may be brought before the com¬ 
munity. Of course the i(lea is only in the raw but Mrs. 
Bay wishes it brought Ix'foiv the nurseiymen of America. 
Mr. John Watson in commenting on the suggestion 
says; “It is so fine an iih'a and app(‘als so esjiecially to 
the nurserymen that I should like to se(' it taken up and 
])ut in the way of execution. May I not suggest further 
that this excellent idea might be carried out in a very 
