THE NATIONAL NURSERYMAN 
189 
Market Development 
I am very imi(*h iiitorosU'd in the pro^n’css of the Mai- 
ket Development j)lans l)eeaus(^ 1 am and always have 
been a strong believer in pnhlieity, and heeause, further¬ 
more, this is a j)art of the whole seheme 1 presented be¬ 
fore the Ameriean Assoeiation at Detioit in 1915, at whieh 
time the Assoeiatioir was ivorganized along husim'ss 
lines; and w hih‘ as yet the Assoeiation has adopted only a 
part of my iH'eoimmmdalions as tlnm made, we ar(‘ year 
by year developing the plans then pn'sented and. as h(‘- 
fore siiggest(‘d, this partieular (piestion of Maik(M De¬ 
velopment is a part of the original Detroit plan. If we 
J. R. MAYHEW, Waxahachie, Texas 
Acting President 
American Association of Nurserymen 
are reaehing this end by a dilferent route, it makes no 
partieular dilferenee, for, after all, we have but one end 
in view—the upbuilding of the nursery interests of 
America. 
In my address before the Association at Detroit and 
speaking particularly of publicity, the following is an 
extract:—“We need money and lots of it for publicity. 
We have lost and w ill continue to lose, until jirovided for, 
a great opportunity to keep our interests before the world 
by a properly linanced, well organized, campaign for 
publicity. No money, 1 take it, that w e could spend would 
be better spent than a liberal allowance to a thoroughly 
capable committee on ])ublicity. Individual corporations 
believe their vejy life depends on keeping themselves fa¬ 
vorably before the ])ublic, and their publicity campaigns 
are maintained at large expense. We are led to bclicwe 
the results are satisfactory, otherw ise they w ould be dis¬ 
continued, and if sucb is true in the conduct of the alfairs 
in an individual business, it would uiuiuestionably be 
true and would accomplish greater good if maintained 
by a big broad campaign for publicity year by year 
through the American Association of Nurserymen. No 
money that we could spend would bring larger returns 
than a lew thousand dollars phua'd in lh(‘ hands of a 
(lonimille(‘ on 1‘ublicily.” 
.Mmost lhr(M‘ years aft(*r tin* aho\(‘ (‘xpia'ssion. a bwv 
of you liv(^ w ii(‘s have gottcm logcdhcr and worked out 
your Market DevadopiiKMit plans, and this is only anollu'r 
and perha})S b(‘tl(‘r name for publicity. You may count 
on me in every w ay it is possihle'for me to assist in carry¬ 
ing forward this imj)ortant and comprcdumsive plan. 
-‘}?50,000.0()* annually expended judiciously for boosting 
our nursery products w ill put the nursery'int(*rests of 
America on the maj). The nurseryman w ho does not sec^ 
the henelils of belonging to such an organized (dfort for 
the development of this business is indeed blind. 
There are, to he sure, many details of this |)lan yet to 
be worked out. but the chief of the [)rohlems cojuiected 
with the (|uestion of Market Develoimamt is necessary 
funds. I am sinceredy hopijig that wlum tin; Amei'ican 
Association of Nurserymen assemble at Chicago in .lime 
that the entire fund w ill have been subscribed and that 
these othei’ minor details w ill he worked out to the good 
of all concerned. With best w ishes. 
Yours very truly, 
(S i gned i .1. U . May h Ewy 
Waxahachie, Texas. 
J. W. HILL, Des Moines, Iowa 
Treasurer 
American Association of Nurserymen 
We ma(h‘ th(‘ subscription W(‘ did to the Oi-ganization 
for Mai ket DevidopuKot for tin* nursmy business from the 
fact that we think lluMi* is jiraclically no limit as to w hat 
can be accom|)lish('d by such an organization, il intelli- 
giMitlv and elliciently conducti'd and lor the turther reason 
that we have for many years considered that th(‘ hulk of 
the advertising that was dom^ by individual linns 
throughout the country, was of (piitc as much value to 
