190 
THE NATIONAL NURSERYMAN 
th'Mi’ comjH'titors as il ^\as lo tiu' linn scMuling' out tlio ad- 
V(‘rlising. 
If this j()l> is thoroiiglily doiu' as indicatod ahovo. tluu’O 
would pcaoticallv iio tMul of good coino to th(‘ business 
ffoiu this advertising selienie. 
It secMus to ns that it is both, tin* duty and jjiivilege of 
('\(n‘y iini'seryinan to get l)ehind this sehenn* and push 
the organization to eonij)letion and then el('et men to take 
i barge of tin* fund and see to its dishnrsenuMit who will 
h(' intellig(Mil and far sighted enough to use the funds so 
gathered, to the best interests of nnrseryinen in general. 
Yonrs truly. 
K. M. Sherman, Presbienh 
The Sherman \nr Co.. 
Charles City. Iowa- 
1st. We l)elieve in advertising, generally speaking. 
2nd. Seeing that other lines that advertise heavily are 
doing more business than the nurserymen, it made us 
want to be up and doing. 
3rd. Beeanse other lines are eo-oi)erating in pnblieity 
eam{)aigns with aj)parent success. 
4th. Beeanse there is a real need for our ])rodncts, as 
what we have to offer the ])nblie tends to make life more 
w orth while. 
oth. Beeanse “In unity there is strength.” and we be¬ 
lieve that all of ns working in harmony can do better 
than to try to undermine the other fellow,—as has been 
done in the past by many in our line. 
6th. Because there can be more trees and plants sold 
and planted advantageously tban all of ns can grow. It 
is under-selling; not over-production. 
7th. Because if we can get down to a working basis 
on this pro])osition, we will see the great good in eo- 
oi)eration and will work together on other phases of our 
business to our mutual advantage. 
But we do not believe that this little work that has been 
started will do everything. It Mill take time, and ])os- 
sibly M e m ill not see any results for a year or tMO. But 
let’s not pass up this opportunity! 
J. Van Bindley Nursery Co., 
By 0. P. IIoMard, Secretary and Treasurer. 
May I have enough space in your .lime issue to say a 
word in behalf of the Market Development idea? The 
M'ord I M'ant to get across to the nurserymen noM' is to 
the three hundred and tM^lve nurserymen M'ho have been 
tbinking this thing over since it M as first given ])ublicity 
but Mho haven’t ])ut their names on the list for any 
specific subscription. It is my M'isb to get the ear of 
those three hundred and tMclve men and to tell them 
to lie sure to be present at the Thursday morning session 
of the Asseiation in Chicago, .lime 27th. M'hen this mat¬ 
ter of Market Development is going to have a special jilaee 
at the head of the program that day. Muth ample time for 
the Committee to place it in full before the Conveidion. 
Then the three hundrd and tM elve M ill open up and get 
on the subserijition list because this is the biggest thing 
that has ever come before the nurserymen for the real 
develojmient of ncM’ business. 
Yours very truly. 
H. B. Chase. 
Chase, Alabama. 
I am thorougbly in sympatby Mith a eoneerted effort 
for Market Develo])ment. Our exjierienee is that the ex- 
pimditure of money on publicity this spring is not pro¬ 
ducing as satisfactory results as in normal times. There¬ 
fore I cannot counsel expending any large sum of money 
for juiblieity or on a campaign of general market de- 
vi'lopment during the season of 1918-1919, unless con¬ 
ditions change. lIoMCver. the time should be used to plan 
such a eamjiaign. and during the s;;mie time, to organize 
the merchandizing methods of the trade on sane lines— 
classifying the kinds of customers, and determining the 
jiroper prices to m hieh each class is entitled. 
All that Me can hope for in a campaign of publicity is 
to arouse attention and interest of the public. Unless mc 
are organized to take advantage of this aroused public 
attention and interest, it M ill be Masted and the cam- 
paign M ill be a failure. If on the other hand, Me figure 
out a M ay to folloM' u}) the campaign, and materially in¬ 
crease the volume of nursery business of the country, 
then Me have accompli.shed something in trade develop¬ 
ment. Mere publicity muTI not do this as every advertiser 
knoMS. Yours very truly, 
Alvin E. Nelson,, 
SM^ain Nelson & Sons Co., 
- Chicago^ III. 
I have been asked why I subscribe to the fund for 
instituting a National Campaign of Market Develop¬ 
ment. I did this gladly, because it M ill help all of us. 
First: It M ill reach many M'ho are not noM^ buyers or 
jilanters and m ho m411 be benefited by the M holesome, 
healthful influence derived by associating themselves 
more closely M'ith trees, floM^ring shrubs, hardy floM^ers. 
jilants and all things that groML Second: Because it M-ill 
increase our omii business, make the little Tradesman 
groM' bigger, the big ones groM" bigger still; and it will 
also make the little nurseryman as M'ell as the big one, 
groM' to be better plantsmen and better business men. 
We Mill be coming out in the open, our products are good 
goods, destined to add to the comfort and pleasure of 
every man, M Oinan and child. 
Nom', I assume. M e m Iio are engaged in the production 
of trees and shrubbery of alt kinds, are loyal to our 
cause, believe in our omii goods, have faith in Miiat Me 
preach; then let us all join hands and dollars so that mt 
M ill effectively start this great and laudable campaign 
of Market Development, for it is a good thing to jilanl 
a tree, a bush or a floM'er. They mean so much to the 
lives and happiness of all mankind. 
Many nurserymen have cheerfully and liberally sub¬ 
scribed, M ill you send your subscription noM ? And M ill 
you also ask some other nurserymen to subscribe? 
Yours truly. Adolf Muller. 
List of Subscribers for Market Development Fund 
NEW ENGLAND SECTION 
NEM' HAMPSHIRE 
Chase Co., Benj., Derry .$100.00 
AIASSACHUSETTS 
Adams Nursery Co., J. ML, Springfield .$100.00 
Brandley, James, Walpole . 25.00 
Breck-Robinson Nursery Co., Lexington . 100.00 
Breed, E. M^., Clinton . 25.00 
Heurlin, Julius, So. Braintree . 50.00 
Kelsey, Harlan P., Salem . 100.00 
