AN APPEAL 
TO THE AMERICAN NURSERYMEN 
The American Association of Nurserymen has a committee^ 
the Subscribers Organization of Nurserymen for Market Develop¬ 
ment. The aim of this committee is to raise a fund of $50,000 a 
year for five years for the purpose of creating a larger demand 
for nursery stock of all kinds. 
The purpose of this committee is a great work and worthy 
of the support, financially and otherwise, of every Nurseryman and 
those in allied businesses in the U. S. 
It has occurred to me that practically every Nurseryman 
is overlooking an opportunity to CREATE business in the produc¬ 
tion of his catalog. 
Most nursery catalogs are nothing more than a price list. 
There is no suggestion of creating new business in the catalogs. 
What to plant, when to plant, where to plant — IDEAS. Most 
other businesses live on ideas — why not the Nurseryman? Put them 
in your catalog — you will be creating a market. 
Sell service, and get a fair price for your stock. 
By putting the ideas of this committee into your catalog 
you will be helping to bring about conditions in the nursery 
business that this committee is trying to work out. 
I will be glad to offer suggestions to nurserymen, 
regardless of whether or not you are interested in my catalog or 
advertising service, and solicit an inquiry from you. 
Let's get action — "Go Over the Top" — to the best 
interests of the Nursery business, and remember that the combined 
power of all American nursery catalogs is a wonderful power, or 
could be made to be, as one or more of them reaches nearly every 
man, woman and child in the U. S. 
Think it over and let me hear from you. 
For service. 
American Bank Bldg., 
Kansas City, Mo. 
Horticultural Publicity Service 
