TIIP] NATION A L NURSE RYM A N 
237 
inal(‘rials as banana skins, coal ashes, coffee grounds, 
(‘ggs, New York gaibage, leather scrap and such ma- 
lInU is often available in (juantity. 
AKT1]H Till: WAIt 
We are all interested in conditions of trade that will 
prevail after the close of the war. 
While it is interesting to note the opinions expr(‘ss(‘d 
in oilier countries it does not follow they will apply in 
the United States. 
LI. S. Uonsul E. Haldeinan, Dennison, Birmingham, Eng¬ 
land, (Rioting a memorandum prepared by a sjiecial com- 
inithH* of the Birmingham Uhamher of Uommerci; says: — 
“Taking trade as a whole, there will be serious depression 
after the war, owing to many factors which will operate. This 
depression will be great, immediate, and will continue for a long 
period. It will j)articularly affect the luxury trades. Among the 
reasons for this opinion are: The Government will immediately 
cancel the munition contracts; there will be a considerable 
shortage of tonnage and a serious lack of railway facilities, ow¬ 
ing to inadequacy of rolling stock, etc.; much dislocation of trade 
and industry will be experienced during demobilization; trade or¬ 
ganization, which was proceeding, will necessarily be delayed, 
pending the settlement of satisfactory relations between employ¬ 
ers and employed; and much time will be occupied by works and 
factories in changing over from the production of munitions of 
war to the production of articles of peaceful commerce.” 
(! 1)111 III it teif’x Rci uiii riienda tions. 
With regard to remedies or palliatives, the committee makes 
the following suggestions: 
A certain amount of control, both in the price and in the dis¬ 
tribution of materials and commodities, will be desirable and 
necessary at the close of the war, but this should be withdrawn at 
the earliest possible moment. Treasury restrictions on the issue 
of new capital should be removed. Dividends should not be 
limited. Antidumping legislation should be enacted, providing 
at least for an additional customs duty equal to the difference be¬ 
tween the invoice price for export and the fair home market 
value in the exporting country. A certain portion of the excess- 
profits duty now taken by the Government should be placed to 
reserve for the purchase and holding of trading stocks after the 
war. Repayment of excess profits in recoupment of later losses 
or deficiencies should operate over a period of at least four years 
instead of two years, as at present. 
It is hardly to he expected there will not he a depres¬ 
sion in this country or at least a di.sturhance during the 
process of demobilization and readjustment of trade. 
That it will he of long duration is very doubtful. The 
cajiacily of the United States for ahsoiption of labor is 
unlimited, and it is hardly probable that military condi¬ 
tions will permit of a sudden change. 
This, combined with the well-known ability of tlu' 
United States to quickly adjust itself to change will pre¬ 
vent serious depression. 
VVe are more likely to see as much enteriirise and 
(mergy devoted to catching u[) the shortage in dejileted 
stocks and suspended operations as is displayed in build¬ 
ing ships and making war equipment. 
We herewith enclose you our check for $1.50 as sub¬ 
scription to the National Nurseryman. We do not wish to 
miss any number of the paper and hopi^ that this will 
I’each you in time for the June issue. 
Yours truly, 
II. M. Simpson & SonS;, 
Vincennes, Ind. 
A. Kruhm in “lloilicnllnral Advertising” mak«‘s a tell¬ 
ing pl(‘a foi‘ consistent and persistent ad\(‘rlisiiig of iiiir- 
s«“ry products. 
INUONSISTENUY IN A ('.BEAT INDUSTBY 
Most nurserymen are, above all, practical, hard-headed bus¬ 
iness men. The fact that it takes many months, yea years of 
hard physical labor to produce the goods they sell, makes them 
so. Still, their actions often prove so inconsistent that the rank 
outsider cannot help but notice it. 
Visit the well-conducted nursery these days, and, at every hand, 
you’ll see horses and cultivators and men to guide both, com¬ 
bating the weeds between the orderly rows of trees, shrubs, 
plants, etc. Most of these plants, etc., won’t be for sale for at 
least another year, some of them not for several years. Yet, 
the nurseryman is reluctant to let weeds thrive between the rows, 
lest they should retard the normal development of tin; cultivated 
plants. 
The foresight thus exercised is commendable. The wonder of 
it is that the industrious nurseryman does not cultivate his sales 
fields as he does his growing fields. He does not expect to dis¬ 
pose of most of his stocks until a year from now, yet he cul¬ 
tivates his fields twice a month. When the time comes for sell¬ 
ing the stock he often expects a single short announcement to 
attract attention, arouse interest, create desire, and close th(‘ 
sale. Often a two inch space is expected to do it all. 
How inconsistent it is to grow plants over a period of years 
and not tell the public that you are doing it for them. We know 
of several nurserymen who grew fruit trees to bearing size age, 
requiring from five to eight years, and who never breathed a 
word about it until they had to sell the trees in order to clear 
the land on which they were growing. It was a case of selling 
then or relegating the trees to the brush heap. Most of them 
went up in smoke. 
It is time that the nursery industry as a whole take this mat¬ 
ter of selling seriously. Sales are not made in a day, nor in a 
month. It often requires years to cultivate the good-will of an 
audience, especially if it is composed of conservative people. 
Folks are quick to grasp opportunities, but slow to make changes. 
We know of some readers who still buy everything they need 
for the garden from X in Philadelphia, because their parents did 
it. But the fact that X advertises the year ’round counts much 
in keeping up the reader’s faith in the consistent business efforts 
of this particular house. 
Here’s the moral:—Tell the people regularly what you have 
for sale. During off-seasons for selling, tell them what you are 
getting ready for them. Above all, let every advertisement 
breathe optimism, for a pessimist never makes a good salesman. 
(lEOBdIA FBUIT TBEE BILL 
There has just Ixmmi libhl iii the (.(‘or^ia L(‘f>;islaturt‘ a 
hill (S. 211) to (‘stahlish lh(‘ iiumsun* o! (Iaiua^(‘s in lhos(‘ 
cases where liaiit tnu's ;ir(‘ not tru(‘ to name. 
The j)urehas(‘r may eolhad $5.00 jau' Irta* lor (‘aeh yeai* 
between tin; (lat(^ of pui’chase^ and the lirst day of Novem¬ 
ber of the y(hir in which such ti('es sinill hav(‘ horm^ Iruil 
disclosing the variety lher(‘of. 
It is ai)[)arent that no (leorgia nurseryman could S(dl 
any fruit trees if this hill were enact('d. A thousand 
trees taking -seven yeai’S to hear fruit would involve 
damages jiayahle by the nurseryman of $21,000.00. Such 
measure of damages is absurd, and does not, in any evmit, 
represent the actual damages, as a nwiew of cases (h;- 
cided by the Courts will show. 
This hill, if enacted, would render the more or less 
usual disclaimer of wari’aidy clause em[)loyed by Amer¬ 
ican Nurseryimm of no avail. 
CuhTis Nyk Smith. 
A total computed lumber cut for the United States in 
1917 of 35,851,259,000 feet is announced by the Forest 
Service. 
