TUVj NAIMONA I, NURSEliYMAN 
231) 
The Nati onal Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBUSHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Flourtown, Pa. 
The leading trade journal Issued for Growers and Dealers In 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
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One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will he sent upon application. Advertisements 
should reach this office hy the 20th of the month previous to the date 
of issue. 
Payment in advance required for foreign advertisements. Drafts 
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Business Manager, Hathoro, Fa. 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should he 
addressed, Bdltor, Flourtown, Fa., and should he mailed to arrive not 
later than the 25th of the month. 
Entered as second-class matter June 22, 1916, at the post office at 
Hathoro, Pennsylvania, under the Act of March 3, 1879. 
Hatboro, Pa., August 1918 
Subscribers to **Nurserymen*s Fund for 
Market Development” 
It is surprising how unilorinly suc- 
WAK (lAUDKNS ccssful have been the war gardens 
all over the country. 
.lust how much is due to the education given the child- 
r(Mi in the public schools, the large percentage of foreign 
horn population, who an; usually all more or less ae- 
(luainted with the practice of gardening, or the news- 
jiapers and horticultural press generally, the fact re¬ 
mains we are all more or less gardeners by instinct, per¬ 
haps we ought to give the credit to our first ancestors. 
It is true that occasionally we hear of a novice planting 
Petunia seed six inches deep, or buying a pound of carrot 
set'd to sow a 25 foot row, but these exceptions are so rare 
in comj)arison with the uniform success, as to be not 
wortli mentioning. The surprise is how eminently suc¬ 
cessful the war gardens are. 
It is not very far fetched to say tlic main difference be¬ 
tween a rank amateur and a professional gardener is 
mainly in the knowing how to work, and the present con¬ 
ditions are teaching people how to do that. 
From a gardening point of view^ this war is proving a 
blessing, as it is driving home that truth which was nearly 
lost sight of, namely “That all wealth comes from labor 
and land.” 
If we may compare the state of two countries before 
the war, America and Fngland, we find England misused 
her land, so much was devoted to game preserve, lawns, 
golf courses, pastures, etc., that should have been tilled. 
It required a world war to teach her that such misuse 
was a national danger to the country as the proper use of 
land is the prime source of wealth, and the first link in 
the whole chain of industries. 
America, the war has taught how much the world was 
depending on her food supply, and has brought us to 
ri'alize our dangei- was t‘(jually in our lax methods, waste¬ 
fulness and carelessness, in not permeating the country 
with a com|)let(‘ .sysl(;m of agricultural and horticultural 
(sducation. 
The war was a cosily lesson, but is teaching us well. 
With a population whose interest in gardening has be¬ 
come so largely stimulated, is the nursery business pre- 
[);iring to cater to it? These are war limes when every 
ounce of strength has to be devoted to subduing the 
enemy. At its close, the nurserymen’s war will begin, to 
su])[)ly the nation and world with his products. The de¬ 
mand will be enormous. 
THE MAIIKET 
DIAELOPMENT 
MOVEMENT 
The action taken on this movement 
at the Chicago Convention" is a ste]) 
in the right direction, but only a step, 
and from every viewpoint, might be 
considered a very short one, al¬ 
though it may he that when the way is opened out more 
cleai ly than at pj‘(;sent, the movement will develop very 
ra])idly. In fact, there is every reason to suppose that it 
will. 
W’hen one looks at w hat has been done in other lines, 
the nursejyman seems excessively cautious, perhaps 
some will say prudent. If we compare the nurseryman’s 
products, and how ess(;ntial they are to the welfare of 
the country, with some of the goods which have had so 
many millions spent on them in advertising so success¬ 
fully, it does seem as if the nurseryman is slow . 
For instance, take the Eastman Kodak Co., wdiich in¬ 
vests at least one million dollars per year in advertising, 
or the history of the Wrigley Chewing Gum industry, 
which is said to spend two million dollars each year in 
publicity, or even one brand of soap, Sapolio, which had 
three or four hundred thousand dollars a year to talk 
for it. Then there is the Diamond Dye business which 
has been spending perhaps two hundred thousand dol¬ 
lars per year for advertising, and many other such like 
industries, that are not nearly so essential as the nur¬ 
seryman’s products, yet because they have had bold ad¬ 
vertising, with a leader with brains, energy and a vision 
to guide them, have reached a very high position in the 
business world. 
With so many object lessons to guide us, is there no 
one big enough and bold enough to do the same thing for 
the nurs(;ry business? Instead of having hundreds of 
small businesses scattered over the country, each one in 
detrimcnlal competition, bearing down [irices, and doub¬ 
ling and trebling costs of transportation and production, 
is it not feasible lo bring them all under one guiding 
hand to their mutual advantage, and to the great advan¬ 
tage of the consumer? 
This is the age of big things and it is no compliment lo 
be too conservative and slow, when the way is clear and 
the path is straight. 
The National Association is a body of men that works 
hu'gely through its committees. It is a tiue saying that 
a committee is a body of men that takes twice as long to 
accomplish something as it does a single individual. 
What the nursery liusiness wants more than anything 
else at the present time is a Schwab to organize it upon 
