The 
Preferred 
Stock 
FABLE. 
The 
Preferred 
Stock 
A leopard ()iK*e met a lion down by a water hole in the jungle and said, “Why do you go about the 
jungle roaring the way you do?” 
The lion said, “I believe in advertising. If it had not been for iny advertising I would never have been 
made the king of beasts. It pays to advertise, and I never fail to grasp an opportunity to do it.” 
It so happened that a rabbit who was crouehing down in some weeds heard this conversation, and 
appreciated the logic of the thing. Next day, as he was nibbling at a big tree, he fdled his lungs, 
threw hack his head, and let out what he expected to he a roar; it resulted in a high-pitched squeak. 
A fox liappened to be on the other side of the tree, and hearing the squeak went around to investigate. 
As a result he ate the rabbit. 
No\v the moral of this parable is, it is folly to advertise if you don’t have the goods. We have the 
goods and we are not afraid to advertise. We not only have the goods, but can give you prompt service. 
OUR FALL TRADE LIST HAS BEEN MAILED OUT. Did you 
get your copy? If not, it will be worth your while to write for it and 
get on our mailing list. Please use printed stationery when writing, 
though, or enclose business card. We send it only to the trade. 
JACKSON & PERKINS CO., Newark, New York 
The 
Preferred 
Stock 
The 
Subscribers to Nurserymen’s Fund for Market Development Preferred 
Stock 
FRAMINGHAM QUALITY 
NURSERY STOCK 
for 
YOUR RETAIL TRADE 
We grow the grade of evergreens, trees, shrubs and 
vines that will bring repeat orders from, your cus¬ 
tomers. 
Now is the time to prepare for Fall business. Make 
us a visit during your vacation, inspect our stock 
and reserve what you require for Fall shipment. 
F|dsnvih^K^ 
■ '' FRAMINGHAM 
MASS. 
13 
The Book about Princeton Products 
E 
Is being printed now and will be mailed out soon. If you 
don’t get a copy, notify us and we shall be mighty glad to 
send another. 
Our 1917 List was unusual; the new one is even more dis¬ 
tinctive. That is because our business is unusual; unusual 
in plan and methods; in the assortment we grow; in the 
way it is grown and in the quality of our products. 
From Abelia to Zanthorhiza, we offer a complete assort¬ 
ment; we are not limited either by ability or soil, to the 
production of only a few things; we have Peaches and Am- 
pelopsis, Tea’s Mulberry and Taxus brevifolia, Retinos- 
poras and Roses. And other things. 
In our List, we are using a lot of Photographs of our 1918 
blocks, just to give buyers at a distance some idea of the 
size and quality of our stock. Most Nurserymen are hand¬ 
icapped by having to buy without seeing the material and 
while photographs are not wholly adequate, they help. As 
“two to three feet’’ doesn’t attempt to establish anything 
except the height and only comes within fifty per cent, of 
fixing that, we fall back on pictures. 
Get that List; you’ll find it interesting; you can make it 
profitable to you, too, if you care for unusually good stock 
at prices that measure values. We sell to Nurserymen 
only. 
Princeton Nurseries 
Growers for Nurserymen Exclusively 
at Princeton, in New Jersey 
October first. 
When writing to Advertisers please mention the National Nurseryman. 
