The 
Preferred 
Stock 
CLEAR SAILING AHEAD Sr- 
Few nurserymen, we think, have failed to realize what the conclusion of peace will mean to their 
businesses. The good news which came over the wires on November 11th put joy into their hearts, not 
only that our country was to be freed from the burdens and horrors of war, but also that the dawn of a 
new era of prosperity was at hand. While nursery int rests have not suffered during the war in any 
such measure as some lines, yet ours is a peace-time business and we may assuredly expect that, 
when people have gotten back into their normal occupations, our products will command more of their 
attention. 
Are you ready—or getting ready—for a heavy demand in the spring? If not, you are losing a 
golden opportunity. Some lines are very scarce even now and many others will be scarce before 
spring. Far-sighted nurserymen are anticipating the demand and are covering now on their probable 
wants, judging from the exceptionally heavy sales which we have made during the fall season just closed. 
For Spring we are well stocked with a complete general assortment as well as in our 
specialties, such as: 
Roses, Flowering Shrubs 
Clematis, large-flowering 
Perennials Paeonies 
Shade Trees 
Clematis Paniculata 
Tree-Form Lilacs 
Ampelopsis 
Fruit Trees 
usual 
If you are not already a customer of ours and receiving our literature regularly, please write and 
let us place your name on our mailing-list. Use printed stationery though, or enclose business card. We 
sell only to the trade. Our first winter “Bulletin” will be out the latter part of the month. May we 
send it to you? 
JACKSON & PERKINS CO., Newark, New York 
The 
Preferred 
Stock 
The 
Subscribers to Nurserymen’s Fund for Market Development Preferred 
Stock 
Further Testimony 
Being Words of Wisdom spoken from Experience, Helpful Advice to the Uninitiated, and Kindly 
Comment by a Buyer of Princeton Products. 
A Letter : 
“Your fall list, to whose arrival we have looked forward with great pleasure, has been 
received, and we are not disappointed. Both as a Wholesale Catalogue and as a work of 
art, it is about perfect. The very attractive pictures hardly do justice to the class of stock 
which we received from you in the two car-loads of last year. 
“Our one adverse criticism of your list would be that it cannot show the quality of service 
and packing which you give. We marvel that you should be able to produce, in these times, 
such perfect stock and service at such reasonable prices. 
“There is no doubt whatever that when the general run of retail nurserymen become ac¬ 
quainted with your stock, they will not have to think twice as to where to buy. First- 
class nurserymen as well as first-class retailers in any line, cannot afford to handle an in¬ 
ferior grade, if they expect to keep up the good name of their organization. We are banking 
on the policy of “Quality and Service.” We bend all our energies to give our customers 
nothing but the best of both; and we depend upon the wholesalers for exactly the same thing. 
“Your list is distinctive and has ‘Class.’ It represents truthfully the quality and service 
which you render, and which the people who have not received any stock from you would 
not know about in any other way. 
“We know where to send our orders. 
Very sincerely yours, 
Westover Nursery Company, 
By F. R. von Windegger, Treasurer. 
Clayton, Missouri, October 15, 1918.” 
Having first obtained our correspondent’s permission, we now use his letter in this way for the in¬ 
formation of the trade, to whose thoughtful consideration it is recommended. The class of busi¬ 
ness done by Mr. von Windegger’s company makes his comment on our stock especially appreciat¬ 
ed by us. 
Comment by us is unnecessary, except possibly to say that our complete assortment and effi¬ 
cient organization enable us to offer others the same satisfaction confessed by our correspondent. 
Our List referred to will be gladly sent to any nurseryman asking for it. 
Princeton Nurseries, at Princeton, in l>Jew Jersey 
GROWERS FOR NURSERYMEN ONLY 
November 1. 
When writing to Advertisers please mention the National Nurseryman. 
