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THE NATIONAL NUESERYMAN 
The National Nurseryman 
Established 1893 by C. L, YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Flourtown, Pa. 
The leading trade journal Issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will be sent upon application. Advertisements 
should reach this office by the 20th of the month previous to the date 
of issue. 
Payment in advance required for foreign advertisements. Drafts 
on New york or postal orders, instead of checks, are requested by the 
Business Manager, Hatboro, Pa. 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should be 
addressed, Bditor, Flourtown, Fa., and should be mailed to arrive not 
later than the 25th of the month. 
Entered as second-class matter June 22, 1916, at the post office at 
Hatboro, Pennsylvania, under the Act of March S, 1879. 
Hatboro, Pa., December 1918 
Subscribers to ** Nursery men's Fund for 
Market Development" 
A CElnistmaa IItali fram 
National Nnrarrgman 
Since our last issue the sun has hurst through the 
clouds that Juwe been hanging over the world for 
over four years. 
Four years in which the selfish egotism of a com- 
fiaratively few men brought disaster and untold 
suffering and death to millions. 
The armistice signed, on November 11th, made 
many of us realize for the first time the full mean¬ 
ing of the Christmas wish, Peace on earth. Good 
Will among Men. 
May the results in happiness, peace and progress 
for all be commensurate with the terrible cost. 
For us stay-at-homes, the signing 
ItFCONSTRUCTION of the armistice, meant the fight¬ 
ing men have done their “hit.” 
Now it is up to us, the industrials at home, to again take 
hold and get busy. 
Things are in a mess, all right, and it will take some 
industrial Fochs, Haigs and Pershings to j)ut the forces 
in effective working order. 
There are already indications that sound policies will 
control. 
Thousands of us, before the war, believed that Ger¬ 
many’s‘methods to secure world domination were hound 
to succeed because they were etlicient, abundantly fin¬ 
anced, scientific and practical. The atrophied conscience, 
resulting in a policy contraiy to the best ideals of hn- 
manity doomed her to failure. 
The success of reconstruction will depend equally upon 
the righteousness of the policy adopted. If vengeance 
for the horrible atrocities that have been committed is 
allowed sway, more of the innocent, ignorant and help¬ 
less will suffer with the guilty. Nothing is gained by 
vengeance, hut everything by justice tempered by 
mercy, and we can safely leave that phase to the states¬ 
men. The one thing we cannot leave is our own respon¬ 
sibilities for the success of the reconstruction. 
We shall have to fix our own business policy for the 
reconstruction after the present disorganization. 
It is not possible things will go on as before the war, 
when the gulf was so wide between master and man, 
emjiloyer and employee, capital and labor. They will 
pretty nearly have to be equal partners if success is to 
ne assured, and the business that can come nearest to a 
true democracy and yet develop enterprise, and discipline, 
will help most in restoration. 
between business and customer “fair play” will have 
to take the place of “business is business.” The am¬ 
bition of making a pile will have to give place to ambi¬ 
tion to give service for a fair profit or else the terrible 
lesson of the last four years-will have been in vain. 
Reconstruction of our own ideas will have to come first, 
if they are still based on the practices of the old regime. 
The ethics, policies and practices to be followed by 
nurserymen in the future have been ably outlined by the 
President of the National Association of Nurserymen, and 
other leaders, and if there is one time more than all others 
a great effort should be made to put them in active opera¬ 
tion by all who wish for the success of our profession, 
it is now. 
Charles E. Estey, director of the 
STANDARDIZE department of publicity of the 
NURSERY STOCK United Typothetae of America, 
says:— 
“Commercially speaking, the world war afforded the 
ojiportunity for teaching the importance of standardizing 
our methods of merchandise distribution. 
“Advertising makes it easy for the public to buy stan¬ 
dardized goods by the simple method of increasing the 
common knowledge and appreciation of trade-mark 
merit. The influence of advertising reaches into all in¬ 
dustrial life and aids in the development of new outlets 
for goods.” 
The nurseryman’s products are not so easy to stan¬ 
dardize as a manufactured article, but good growers 
know there is an approximate standard for every plant 
that is grown and the sooner the public is taught to re¬ 
cognize it the sooner will the nursery business have a 
lixed base upon which to build for the future. 
