ELMER D. SMITH & CO. 
3 
New for 1939 
Four Outstanding Commercials 
AD ONI A —An early reflexecl matur¬ 
ing October 25. Color is best described 
as the same as Peter John; a very 
pleasing shade of pink which brightens 
under artificial light. Select bud about 
September 5. Blooms 6 inches or 
more. 
LORETTA —A late commercial of 
intense yellow, semi-incurved maturing 
Thanksgiving and later. Growth dwarf 
with small foliage; should be planted 
in early June to secure growth of 4 
feet. Reserve bud the end of August. 
Petals hard like Detroit News, from 
which it is a seedling. Very double. 
MISS FLORA BOWERS— This es¬ 
timable lady has been in our employ 
for twenty-five years. The packing of 
our flowers has for many years been 
under her supervision. A white com¬ 
mercial of special merit, 7j4 inches in 
diameter; irregularly incurved; petals 
interlacing. Height, 4 feet, foliage me¬ 
dium size and, in normal seasons, is in 
flower for Thanksgiving use. Pro¬ 
duces perfect blooms from any bud 
selected after September 5. C.S.A. 
Certificate. 
WHITE TREASURE— Very late 
white, slight pink shadings. Decem¬ 
ber flowering. Tall; will attain a 
height of 4J4 feet or more if planted 
after July 15. Bud very late; October 
15. Blooms 9 inches. 
Plants from 2V4-inch pots: 50c each; any 3, $1.30; any 6. $2.50; any 12, $4.75. 
Introductions of 1938 
BONNAFFON DE LUXE — This 
variety resembles Major Bonnaffon in 
all respects except color, being a rich 
golden yellow similar to Friendly 
Rival. The blooms when grown 3 and 
4 to a plant average 5 inches in diame¬ 
ter, are tightly incurved and of good 
substance. The stems are of excellent 
quality and stiffness, leaves have a 
glossy surface. From July first plant¬ 
ing the height will average 3 feet; ma¬ 
tures November 1 to 10 from a bud 
reserved September 10. 
BRONZE GOLD LODE — A me¬ 
dium shade of bronze sport of Gold 
Lode. Identical in every respect with 
parent except color. This new variety 
should fill a long felt need for an early 
bronze that can be grown on the bench 
or as pot plants. 
GOLDEN ARBINI —-This variety 
originated on the West Coast where 
it has been grown several years with 
marked success and popularity. Of all 
the yellows grown today, this variety 
is the closest approach to the well 
known Friendly Rival. The flowers 
are fully double and gracefully reflexed 
in form. The tips of the reflexing 
petals almost touch the stem. The 
plants will reach 4 feet in height from 
June planting. Extreme vigor and con¬ 
stitution is indicated in the robust fo¬ 
liage and stem quality. Mature No¬ 
vember 20 to 25 from a terminal bud. 
Plants from 2V4-inch pots: 30c each; any 3, 75c; any 6, $1.40; any 12, $2.50. $15.00 per 
100 with the privilege of ordering 25 of one variety at hundred rate. 
