40 
THE NATIONAL NURSERYMAN 
would admirably answer for those of the landscape 
developer. 
it is very essential that we cultivate a respect for 
plants thru medium of the public lecture, the screen, the 
schools, the public park systems and the press. 
Yard and garden beautification may be developed into 
a hobby or fad. Dogs may be the hobby with some peo¬ 
ple, horses with others, sporty motor cars with others 
and so on without end. Most fads come quickly and go 
quickly. Gardening, however, in the sense of beautify¬ 
ing one’s surronudings, is a fad that is substantial; once 
a victim is inoculated the effects remain always. 
First, with the idea of better understanding of plants 
in mind, a local paper was induced to install a “Plant 
Life Department.” The purpose of this department, as 
explained in the early issues, was to answer any in¬ 
quiries regarding the care, treatment or identification of 
plants. This feature was started in July of last year 
and despite the fact that the planting season is past, 
interest is still being manifested by the receipt of some 
questions nearly every day. A good way to find out that 
there are still some things to learn about plants is to in¬ 
stitute such a department. Your estimable president, 
Mr. Augustine, was visiting us last summer when a few 
sticklers came in. The question, with their answers, ap¬ 
pear from three to five times a week and occupy about 
ten to twelve inches of single column space. The ques¬ 
tions run something like this, “How many varieties of 
maples are there in this country?” “Will a narrow 
band of axle grease, applied to the trunk of a tree, pre¬ 
vent disease and the crawling of insects?” “How often 
should a privet hedge be trimmed?” “During what time 
of the year should peonies be transplanted?” “How can 
I distinguish between the kind of barberry that must be 
destroyed and which is harmless?” “What is the name 
of the bush growing about seven or eight feet tall with 
leaves like a snow ball, but producing red berries in the 
fall?” “Are the beautiful blue and pink hydrangeas one 
sees in the east hardy in this region?” The answer is 
given as follows: “No, they must be taken in doors at 
the approach of frost.” Then a party comes along with 
one of those hydrangeas which has been thriving out 
doors for several years and you are in for it. 
There are many contestants among school children in 
an essay writing feature, sponsored by the Dayton Real 
Estate Board. The subject assigned for them one week 
was this: “Why is a house more valuable when sur¬ 
rounded by shrubbery and evergreens?” 
These children are the purchasers of the future and 
when induced to formulate the reason for such work 
are really selling themselves our products. No doubt, 
in the preparation of these essays, their parents became 
imbued with the idea of more extensive planting, thus 
creating an immediate market. 
Gould we not also institute a campaign to awaken the 
home owner? Create the demand at the point of con¬ 
sumption and the available stock in the United States 
would not begin to fill orders. Such a condition need 
not worry us, however, as this publicity is cumulative 
and will care for the increased production which is apt 
to follow in the near future. 
National Planting Service 
A TO MAKE • 
MTPPTG f\ MORE 
BEAUTIFUL 
CONDUCTED BY AMERICAN ASS'N OF NURSERYMEN 
F. F. ROCKWELL,.%r. 
BRIDGETON, N.J. 
YOUR LAST CHANCE TO SEND IN NAMES FOR 
MARKET DEVELOPMENT CAMPAIGN 
In the last issue of the “Booster,” a little bulletin that 
is sent out to members of the National Association, the 
manager made a last appeal to those members of the 
Association who have not yet sent in a list of names of 
newspapers to which they would like to have the series 
of market development articles mailed during the spring 
campaign. 
In last fall’s campaign, a blank was sent out to the 
newspapers using this service, asking them when they 
could begin using the articles again in the spring, and 
the majority, excepting the far north states, indicated 
that they could begin using the spring series about the 
first of February. The first two articles, with a list of 
the others to follow, will be in the hands of all the news¬ 
papers on the market development mailing list before 
this issue of the National Nurseryman reaches our read¬ 
ers. 
A few extra copies of the first articles have been made 
for the purpose of supplying such newspapers as might 
be sent in at the last minute by members of the Associa¬ 
tion as have not yet supplied a list of ten or more news¬ 
papers as requested by the Market Development Commit¬ 
tee. If you are one of those members of the American As¬ 
sociation who lias yet taken advantage of this service, 
send in your list immediately. What is wanted is the 
names of ten or more county or small city newspapers 
in the territory in which you do most of your selling. 
Complete Sets of the Series to be Mailed to All 
Members of the Association 
In addition to supplying the newspapers with the ar¬ 
ticles, they will be offered to all members of the Associa¬ 
tion for their own use. 
For this purpose, they will be made up into complete 
sets in an attractive cover and supplied at cost. In lots of 
a hundred or more, the name of the imprint of the firm 
ordering them can be had on the front cover. 
When you receive your sample copy of the series with 
the order blank enclosed, see to it that the Chairman of 
the Market Development Committee is notified as quick¬ 
ly as possible how many copies your firm can use. To 
judge from past experience, there will be a number of 
concerns who w ill let this matter drag instead of attend¬ 
ing to it promptly, with the result that all those members 
of the Association who do want to take advantage of this 
service will be inconvenienced. 
GREAT INTEREST IN PLANTING OF ALL KINDS 
As far as can be gathered from the correspondence 
which has been carried by the Market Development 
Committee, there is every indication that the coining 
spring is going to see a more intensive interest in 
planting ol all kinds than we have had for many years— 
