10 
THE NATIONAL NURSERYMAN 
The National Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Flourtown, Pa. 
The leading trade journal issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will he sent upon application. Advertisements 
should reach this office by the 20th of the month previous to the 
date of issue. 
Payment in advance required for foreign advertisements. Drafts 
on New York or postal orders, instead of checks, are requested by 
the Business Manager, Hatboro, Pa. 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should be 
addressed, Editor, Flourtown, Pa., and should be mailed to arrive 
not later than the 25th of the month. 
Entered as second-class matter June 22, 1916, at the post office at 
Hatboro, Pennsylvania, under the Act of March 3, 1879. 
Hatboro, Pa., January 1922 
| Happy New Year f 
H: 
National Planting Service 
A TO MAKE « 
MERIcA beauuful 
CONDUCTED BY AMERICAN ASS'N OF NURSERYMEN 
F.F. ROCK.WELL, Mgr. 
BRIDGETON, N. J. 
MARKET Most things have a small beginning 
DEVELOPMENT and in the case of ideas, it depends en¬ 
tirely whether they be sane and sen¬ 
sible and conceived along lines that are possible and 
practical as to whether they will develope or not. The 
Market Development idea stands the test of the most ex¬ 
acting analysis. It is sound and practical in every sense 
of the word. If it has a weakness, it is not in the idea 
itself, hut in the fact that its supporters are too luke¬ 
warm and casual. 
All our faith in the future on business affairs is large¬ 
ly based on experiences and results of the past. If we 
apply these to the idea of Market Development for nur¬ 
sery products, the future seems so great in possibilities 
that it is hard to understand why more enthusiasm is 
not in evidence. Did the manufacturer of battle axes 
and spears envision the machine gun and the tank? 
Yet the one is a development of the other, or to bring 
the parallel closer home what florist of thirty years 
ago in his wildest flight of fancy could have conceived 
the florist business of today with its greenhouse estab¬ 
lishments covering acres and distributing agents of the 
florists involving millions of dollars. 
When we consider such progress, we must not over¬ 
look the fact, that it is as much due to enterprise and 
foresight as it is to necessity or demand, in other words 
the florist had to grow and show the long stemmed roses 
and the luxurious carnations before the public demand¬ 
ed them. 
The automobile industry in two decades has driven 
the horse from the city streets and is now proceeding to 
eliminate it from the farm. 
The most enthusiastic and progressive man in the 
world, thirty years ago, could not possibly have sensed 
the progress that has been made in such a short time on 
the development of the automotive industry as it is today. 
The love of the beautiful and all growing things lies 
dormant in practically everyone, so we know as nursery¬ 
men that all we have to do is to awaken it. Printer’s 
ink is not the only medium by which this love and in¬ 
terest may be aroused. Human beings have five or 
more senses which must be appealed to. What is most 
necessary at this step is to envision the possibilities. 
A Lincoln Boulevard from coast to coast planted with 
lines of trees forming an aboretum of all the floral gems 
that will grow in the varied country through which it 
passes, should not be set aside as something that be¬ 
longs to the distant future, but rather something that 
should be in an advanced stage of development. We 
should begin to talk about pretty yards being as essential 
to the making of a home as the interior furnishings. 
Plant life and hygiene as taught in the public schools 
is a co-operative measure towards our Market Develop¬ 
ment if we only take advantage of it. 
The immense power and influences of the government 
through the Department of Agriculture and its experi¬ 
ment stations is a power that only needs connecting up 
in a proper way to work for the nursery interests. 
The architects of the country that only think in terms 
of stone and building materials should be made to rea¬ 
lize their work is not finished until products of the nur¬ 
seryman supply the setting. 
The medical world is ready and waiting to prescribe 
more and better fruit and nuts as food. 
The sentiment of prohibition, while perhaps effecting 
the culture of the grape, is really working towards a 
great consumption of fruit and a higher standard of 
living, in fact, the stars in their courses seem to be will¬ 
ing to co-operate with our Market Development if we 
only had vision enough to see them. 
We are like moles, half blind, burrowing in the ground 
worrying about the price of trees by the hundred instead 
of looking outward seeing where they would be used 
by the million. 
We are living too close to the bread line, not because 
we don’t get enough for our products, but because the 
consumption of our products is so limited in compari¬ 
son with what it ought to be. 
Flowers should be so plentiful that even the poor 
should consider them a necessity. 
Fruit should be as necessary to the menu of the poor 
as bread and potatoes. 
This will never be brought about by restricted output 
and high prices, but by making the consumption of nur¬ 
sery stock a necessity to the common standard of living. 
It should be almost as difficult to sell a home with¬ 
out nicely planted grounds as it is to sell one now before 
it is finished building. 
A road without trees should be considered a disgrace 
to the neighborhood. 
