THE NATIONAL NURSERYMAN 
101 
Photograph of Students Taking the Nursery Course at Massachusetts 
Agricultural College January 1 922 
This List Beads From Left to Right Along the Top Bow, Second Bow, Third Bow and Fourth Bow. 
Harry V. Lawrence, nurseryman, Falmouth, Mass. Instructor 
in nursery practice. 
David A. Josselyn, nurseryman, Weymouth Heights, Mass. 
Walter F. Stranger, Cherry Hill Nurseries, West Newbury, 
Mass. 
Prof. Roland W. Rogers, Instructor in Landscape Construction. 
George P. Mullen, Wakefield, Mass. 
Prof. Charles H. Thompson, Instructor in horticultural botany. 
Victor Heurlin, Blue Hill Nurseries, So. Braintree, Mass. 
Edward D. Kendall, Holden, Mass. 
Russell Applegate, Rhineback Floral Co., Rhinebeck, N. Y. 
Gilbert P. Grove, Framingham Nurseries, Framingham, Mass. 
NURSERY COURSE 
The regular weekly lecture before those taking the 
nursery course at Massachusetts Agricultural College 
was given this week by Professor Frank A. Waugh and 
was designed to summarize the course and give some 
friendly advice to the young men before leaving. The 
speaker pointed out certain important advantages enjoyed 
by eastern nurserymen and especially by thoce of New 
England. As a rule the nurseryman here is situated in 
close contact with his customers. This greatly reduces 
the cost of doing business and as it enables the nursery¬ 
man to maintain personal acquaintance with his clients 
he can retain the same customers year after year, which 
is a great advantage in stabilizing his business and re¬ 
ducing the cost of selling. 
Geo. W. Goold, nurseryman and landscape gardener, Sussex 
N. B. 
Benj. F. Glover, Arnold Arboretum, Jamaica Plain, Mass. 
Park A. Beckley, Berryhill Nurseries, Harrisburg, Pa. 
George Turner, Brae Burn Nursery, Newton, Mass. 
Frederick Brown, Kelsey’s Nurseries, Salem, Mass. 
James Feronetti, Kelsey’s Nurseries, East Boxford, Mass. 
Earl R. Smiddy, American Forestry Co., Framingham, Mass. 
John J. Bailer, J. W. Adams & Co., Springfield, Mass. 
Russell S. Bray, American Forestry Co., Framingham, Mass. 
Francis J. Bartley, Lawrence’s Nurseries, Falmouth, Mass. 
G. O. Beem, Pasadena, California. 
Under these circumstances the nurseryman delivers a 
considerable amount of personal service along with his 
nursery stock. In many cases this personal service is 
worth more than the stock itself, and this fact should be 
recognized both by nurseryman and client. This serv¬ 
ice should be charged for and paid for at a fair and uni¬ 
form rate. 
Prof essor Waugh developed further this idea of selling 
service to regular clients and said that this sort of work 
is often called landscape gardening, but should really be 
called horticultural service. It may include some of the 
elements of landscape gardening as well as the trade in 
nursery stock, but the essential idea is that of giving 
immediate and practical assistance to customers in their 
problems. There seem to be ample opportunities for the 
development of good business along these lines. 
