HORTICULTURAL 
BROADSIDES & CATALOGS 
The continuous growth of this plant from a very 
small beginning until it is one of the largest in Indiana, 
although located in a small town, has only been accom¬ 
plished by giving a greater service than do others for 
the same money. We have built up our clientage not by 
excessive solicitation, but by doing work that sells 
Seeds and Nursery Stock. By some good fortune we have 
found that happy medium that attracts buyers and gives them con¬ 
fidence to order, not so good as to scare trade away in fear, nor so 
poor as to raise a doubt as to quality. Some of the most successful 
catalogues in the United States have come from our presses. Any 
manager knows of the wide difference in salesmanship of appar¬ 
ently equal men. Our catalogues 
are the ones that get the orders. 
We have also developed a knack 
of making broadsides and folders 
that enable our customers to cover 
their list with good printing at a 
very small cost. These are especially 
available for Bulbs, Iris, Peonies and 
Fall Seeds. It is surprising how much 
information we can get into a well de¬ 
signed folder, and how attractive they are when 
printed in from one to four colors. 
It is well to remember our motto: “Service is the 
Golden Rule melted down into one word,” .and 
when you are planning, to consider the possibilities 
of the help that we can give you, write us. 
BENTON REVIEW SHOP 
FOWLER. INDIANA 
