THE NATIONAL NURSERYMAN 
161 
BUSINESS IMPROVING 
The Commerce Reports of April 24th in its survey of 
current business says, “The optimism prevailing is well 
founded,” and “That this optimism is based upon better 
fundamental conditions is shown by the trend of the fig¬ 
ures so far received by the Department of Commerce for 
use in its “Survey of Current Business.” Statistics of 
actual commercial and industrial movements during 
March, so far as they were available up to April 18, 
show a profound improvement over the conditions a 
year ago. 
“Two outstanding features of more than ordinary im¬ 
portance are the marked increases in iron and steel ac¬ 
tivity and the big increase in construction. Since the 1st 
of April the coal strike has resulted in the total cessa¬ 
tion of work in the anthracite mines and a reduction of 
more than 66 per cent in bituminous output. However, 
owing to the exceptionally heavy stocks of coal, this sit¬ 
uation has so far had but little effect upon business.” 
Among other notes it places “The value of contracts 
for residential building totaled $121,661,000, an in¬ 
crease of nearly $60,000,000 over February, and far 
above any figure shown in the monthly record extend¬ 
ing back for three years. Correspondingly large in¬ 
creases occurred also in business and industrial build¬ 
ings and in public works and public utilities.” 
Activity and residential building is sure to have a 
similar effect on the nursery trade. 
NURSERY SALESMEN 
We had the pleasure of a visit from a real nursery 
salesman. One who did not tell you about trees in gen¬ 
eral or describe a Pin Oak or White Pine but told you 
about the particular trees he had to sell. How many 
times they had been transplanted, their size, price, be¬ 
sides giving all sorts of information that would interest 
the buyer of his particular trees. 
Nothing stereotyped or stale about this gentleman. 
His selling talk was divided into two sections: First— 
To enable the customer to do his own choosing for any 
particular purpose, by the aid of pictures and lists. He 
showed combinations for every imaginable position on 
the grounds. Second—A selling talk that told you what 
you were actually getting besides the name of the plant. 
This salesman represents the American Forestry Com¬ 
pany, Boston, Theodore F. Borst, President, operating 
the Little Tree Farms at Framingham and Framingham 
Centre, Mass. 
(Dbituary 
MRS. LAURIE McGLOINE BERKMANS 
We regret to announce the death of Mrs. Laurie Me 
Gloine Berkmans, wife of Louis A. Berkmans, formerly 
of Fruitland Nurseries, Augusta, Georgia. 
Mrs. Berkmans died May 17 after an illness of some 
months. A native of New York City, she went as a 
bride to reside at Augusta about four years ago. 
Mr. Berkmans’ many friends in the trade will sincere¬ 
ly sympathize with him in his bereavement. 
THE ILLINOIS STATE NURSERYMEN’S ASSOCIA¬ 
TION PUBLICITY CAMPAIGN ON “PLAN 
TO PLANT ANOTHER TREE” 
Gentlemen: 
“Plan to Plant Another Tree” was born February 10 
at an Executive Conmittee meeting of the Illinois State 
Nurserymen’s Association. $200.00 was appropriated to 
finance the plan and to get Editorial material ready for 
the newspapers. $180.00 was appropriated to run slides 
in the Motion Picture Theaters in Illinois—1300 of 
them. 
This has started the movement in Illinois. Clubs such 
as Lions, Rotary, Kiwanis, Chambers of Commerce, Wo¬ 
men’s Clubs, etc., as well as Farm Bureaus, have come 
forward and joined in an effort to drive home Ihe slo¬ 
gan, “Plan to Plant Another Tree.” 
It has not stopped at the boundry line of Illinois. 
More than 100 Nurseries and Seed Houses outside of 
Illinois have purchased the rubber stamp, “Plan to 
Plant Another Tree,” and are using it on their mail. 
Newspapers and Clubs in Iowa, Indiana, Ohio, Wiscon¬ 
sin and Michigan, have taken up our movement and 
want to push our plan in their states. Even Pennsyl¬ 
vania and South Carolina are heard from, wishing to 
push a program of such merit. 
The Executive Committee realize that “Plan to Plant 
Another Tree” is not for March and April, but for all 
the year. The Newspapers and Clubs are doing their 
part and, with the financial help of the Nurserymen, 
“Plan to Plant Another Tree” will go forward in a na¬ 
tion-wide movement to make America a better place in 
which to live, and all Nurserymen will benefit. 
All of the material thus far has passed thru the hands 
of your Secretary, Mr. J. A. Young of Aurora. He is 
giving his time free toward the best interests of all Nur¬ 
serymen. You gentlemen all realize that an undertak¬ 
ing of this character demands much time and careful 
thought. If Mr. Young will give his time, surely we 
Nurserymen, who will benefit from his efforts should be 
generous in our support of this Campaign with the 
necessary money to carry on the work. 
A careful estimate worked out by the Executive Com¬ 
mittee last Saturday indicates that it will require 
$2000.00 to keep up the good work for the year. This 
means a small sum for each one of us, if every member 
of the Asssociation and other interested Nurserymen 
will give either $10.00, $26.00, $60.00, or $100.00, to in¬ 
sure that there is plenty of money in the treasury to 
carry on this important piece of work for the Nursery¬ 
men. The following Nurserymen have given $100.00 
each: Peterson Nursery, Klelim Nursery, Swain Nelson 
& Co., The D. Hill Nursery Co., and Aurora Nursery. 
We ask that you sit down right now and make out a 
check to Mr. Miles Bryant, Princeton, Illinois, for the 
amount you feel you can afford to appropriate as your 
share of the necessary expense. 
The Nursery interests have already received many 
thousands of dollars worth of advertising space in the 
papers. This advertising has been of the very best of its 
kind for the nursery interests. Splendid Editorials 
