^]he 
Well Prepared Catalogue 
: WELL PREPARED CATALOGUE, 
properly illustrated, printed on good paper, 
with good ink, enclosed in a convincing, hand¬ 
some and sales-making cover, protected by a 
substantial envelope, creates confidence instantly. 
Better 
Printing 
j R Mdise&mp any 
ST. JOSEPH-MICHIGAN 
Bigger 
Sales 
A stream rises no higher than its source. A busi¬ 
ness can not go beyond the vision of its management. 
If you wish to see your catalogue business proceeding 
on the solid, substantial highway to success you can not 
afford cheap experimenting. Put your con¬ 
fidence unreservedly in a firm having expe¬ 
rience, reputation and ability. 
A. B. Morse Company 
Designers, Illustrators, Printers 
of Seed and Nursery Catalogues 
St. Joseph, Michigan 
