Are you as careful of your 
catalogue as 
you want your 
customer to be ? 
He appreciates the 
value of good illus¬ 
trations, good paper, 
good ink, and good 
printing. 
Do you know that 
these things almost de¬ 
termine whether your 
catalogue goes into the 
waste basket or onto the 
library table? 
J.B. 
ST. 
Better 
Printing 
OSEPH'MICHIGAN 
Bigger 
Sales 
Are you careful, dis¬ 
criminating, far-sight¬ 
ed in the selection of 
your catalogue printer? 
Are you buying for the 
waste basket or for the 
library table? 
