344 
THE NATIONAL NURSERYMAN 
In order to create a tree planting habit, it is essential 
that horticulture be advertised. The potential advertis¬ 
ing strength of the industries listed above is, we believe, 
between two and three million dollars per annum. Less 
than one-fourth of this, even $100,000.00 to $150,000.00 
if properly used in national magazines and the daily 
papers, will awaken an interest in tree planting, and will 
stimulate a tree planting habit in all parts of America. 
The advertising, however, will not produce the best re¬ 
sults without the co-operation and support of Chambers 
of Commerce, Civic Clubs, including the women’s clubs, 
farm bureaus and farmers’ clubs. These organizations 
all are working to make their community a better place 
in which to live. This sort of an activity appeals to them 
—it is just what they want to do. Hundreds of such 
clubs are already working with “Plan to Plant Another 
Tree.” 
Should there be any doubt about the need for such an 
organization all one has to do is to consult competent 
authority. “Plan to Plant Another Tree” teaches how 
to take care of trees, shrubs and flowers after they are 
planted. Thousands of dollars are spent annually for 
trees and other plant material, and wasted because of a 
lack of knowledge of how to plant and care after plant¬ 
ing. Professor L. H. Bailey says that but three per cent, 
of the fruit trees planted in America ever come to a bear- 
in s age. The statistics recentlv gathered from the State 
of Missouri indicated that in the last decade 64 per cent, 
of the apple trees of that state have been lost. This is 
true of most of the states in the Union, although per¬ 
ilous in not so large a percentse-e. The United States 
Government census says that 53.000 acres of small fruits 
have disapneared in the last ten years, principally straw¬ 
berries. Forestrv experts tell us that unless more for¬ 
est trees are planted that within twentv-five years. Amer¬ 
ica will feel the pin^h of much higher prices and cur¬ 
tailment of the use of lumber. These are serious truths. 
What does this mean? It means that commercial hor¬ 
ticultural societies such as yours are failing to do their 
duty. You are drawing a certain amount of the tax¬ 
payers’ money annually to help sustain your organiza¬ 
tion. What are you doing to increase plantings and to 
teach the people of this state how to care for the mater¬ 
ials which they plant. It is a crime against horticulture 
that this should continue and I challenge you now to put 
yourself on record during the coming year to arouse the 
sleeping giant of horticulture and unite with every or¬ 
ganized effort to make America not only the garden of 
the world, but the greatest fruit producing nation on 
earth. 
You say this will hurt my business as an orchardist. 
T tell you No—Awake! There are 110.000.000 people in 
America and each person ought to normally consume 
three bushels of apples per year, with a corresponding 
amount of other fruits at the proper season. They are 
not doing this and why? Because you men who produce 
the fruits in your commercial orchards have not gotten 
together and taught our American people how to eat 
fruit. A few thousand dollars per year put into national 
advertising, a few letters written to interested organi¬ 
zations will cause the people of this country to use ten 
times as much fruit as they are now using. This is not 
a question of “Let George Do It”—it is up to each individ¬ 
ual member to see that some sort of an organization is 
made in order to encourage the consumption of more 
fruit The fruit grower may benefit but the greatest 
benefit will come in health and happiness to those who 
consume the fruit, which you are so anxious to sell. 
Should the right kind of a program be carried out, it 
will take hundreds of thousands of new trees to supply 
the demand. 
Do not forget either, that when folks begin to plant 
fruit trees and to think about the beauty produced with 
shrubs and flowers, that they will naturally be more 
interested in the work which you are doing and it will 
be all the easier to cause them to consume more of your 
products. You can see then how “Plan to Plant Another 
Tree” is helping your cause. 
“Plan to Plant Another Tree” has had a phenomenal 
growth. It began in a small way and was organized to 
teach the people of the state of Illinois how to take care 
of their trees after planting. It has now spread to prac¬ 
tically every state in the Union. It is financed by mem¬ 
berships of from $3.00 per year to as much as one feels 
that he can afford. We recently put on a Tree Planting 
Week, which was a marked success in many states of 
the Union. At the present time some of the Southern 
states are working under “Plan to Plant Another Tree” 
to put on a Tree Planting Week in December, and South¬ 
ern California will carry out the same program in Janu¬ 
ary. All over the country there is great interest in this 
movement. Horticulture realizes, state officials, clubs, 
municipalities and citizens generally know that this sort 
of an endeavor will create a tree planting habit among 
the people of our nation, and that the future of Ameri¬ 
can horticulture will compete with all the nations of the 
world, because American plants and trees made by 
Americans and sold to Americans, will adorne and glorify 
our American gardens and orchards, and the Star 
Spangled Banner will proudly wave over the garden of 
the world. 
HIGH HONORS FOR A NURSERYMAN 
Harry S. Day, of the Fremont Nurseries, Fremont, 
Ohio, has been elected State Treasurer of Ohio. His 
vote in his home city and county was larger than any 
candidate on either ticket. His vote in the state was 
also the largest of any candidate. 
He has made such a wonderful record as a vote getter 
his name has already been mentioned for governor. 
We congratulate Mr. Day and the American Associa¬ 
tion of Nurserymen and the trade at large has reason to 
feel proud of such honor being conferred on one of the 
craft. 
Wish to compliment you upon your editorial, “Join 
the American Association of Nurserymen.” or whoever 
is responsible for it, in November issue. This is a matter 
which we all can agree on, the benefits from which are 
beyond question. Sincerely, 
L.. E. Manning. 
Nursery Editor, “The Florists’ Exchange.” 
