E have the pleasure of announcing to the 
Nursery Trade that preparations in our 
Designing, Illustrating, and Printing De¬ 
partments have been completed, and we shall 
enter the nation-wide field of Nursery Printing 
during the season of 1911 - 12 . 
For about twenty years our plant has been turning 
out this work in a limited way and we have built up 
a very satisfactory business. A demand heavier than 
our capacity could meet grew upon us however, so 
a little over a year ago the management determined 
to put our organization and equipment in shape to 
handle the increasing volume of the better grade of 
Nursery Printing. 
In order to meet the situation adequately we have 
doubled our floor space and added materially to the 
mechanical equipment of our plant during the past 
year. Our Designing, Illustrating and Photographic 
Departments are up to all requirements and are at 
the disposal of those who need them. 
We can assure a product in the line of covers, cata¬ 
logs, or special printing in black or colors on a par 
with the highest standards demanded by the most 
discriminating. 
We solicit correspondence. 
A. B. Morse Company, St. Joseph, Michigan 
Designers, Illustrators, Printers of Nursery and Seed Catalogs 
A good catalog is an investment, a cheap one is an expense 
