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A CHASE OF THE ROSE 
OTH because of the desire to have a comprehensive collection of 
rose photographs and because of the needs of many discrimi¬ 
nating customers, the J. Horace McFarland Company has been 
chasing the rose for fifteen years. Originating methods of pho¬ 
tography which have formed the basis of all the present-day 
successes, Mr. McFarland started the collection in 1896 and 1897 
by going to the places where then the best rose blooms could be found. 
Men trained by him have undertaken rose trips almost every year since, 
with varying success. 
In 1910, the rose was systematically chased from Maine to Florida in 
trips that involved 12,385 miles of travel. Yet some needed specimens 
eluded the photographers, and the chase was resumed early in 1911. 
During 1911, there have been traveled 9,084 miles in rose-seeking, to 
the far South, to the far East and to the far West—with still further trips 
planned for the fall. A trained man was kept on the Pacific Coast for more 
than three months, to catch the best of the famed rose blooms of California 
and Oregon. 
The travel involved has included visits to every rose-famous place in 
the United States. There have been two trips to Oregon, a half-dozen to 
Florida and Georgia, one to California, nearly a score to New England, 
one to Ontario, and numberless individual searches. We have been after 
the rose to the extent of more than thirty-five thousand miles, or as much 
travel as would take one around the world, and half around again. Many 
Roses not found anywhere have been grown specially from imported 
plants. As a result, the collection now includes 2,031 rose photographs— 
every one a gem, as no inferior pictures are kept. 
There are pictures of roses of every family—and of almost every 
variety. These pictures show roses growing under widely differing con¬ 
ditions of climate and soil, and include photographs of climbing roses, 
standard roses, roses in bush form, trailing roses, roses grown as shrubbery 
plantings, roses planted for screens, rose hedges and rose gardens—with 
single specimens in large numbers. There is a full complement of black- 
and-white negatives, and a large number of autochromes or color nega¬ 
tives. Many pictures illustrate specific points in rose culture—pruning, 
spraying, winter protection, etc. 
If growing roses for sale, you need good pictures to help sell them— 
there is no longer any question about the selling power of pictures. We 
have such rose pictures—more of them than can be found in all other 
collections combined, we believe, and certainly better ones than are to be 
secured anywhere else. The price at which we offer these matchless photo¬ 
graphs is mighty close to the actual cost of their production. Prints will be 
submitted for examination—on approval memorandum bill—to any respon¬ 
sible firm. Inquiries promptly answered—we should like to know your 
rose-picture needs, so that we may tell you how fully we can supply these. 
j. HORACE McFarland company 
Photographers : Engravers : Printers 
Harrisburg, Pennsylvania 
