440 
THE NATIONAL NURSERYMAN 
MARKETING NURSERY STOCK 
Charles E. Greening, Monroe, Mich. 
The successful marketing of nursery stock is a problem of much 
concern to all nurserymen. Conditions are constantly changing, 
new obstacles in the sale of nursery stock are continually arising. 
The demand for nursery products depends largely upon the results 
of the orchards and the general prosperity of the countrjr The 
difficulty experienced in keeping over surplus stock on account of 
no sale, has proven the ruin of many a nurseryman. A manufac¬ 
tured article may be stored away for years during a dull market; 
nursery stock, however, must either be sold when matured or burned. 
A loss occasioned in this way often eats up the profits on an entire 
crop of trees. 
THE WHOLESALE MARKETING OF NURSERY STOCK 
Is independent in a large degree upon the success of the retail 
nurseryman, and for the success of both, they must work together, 
hand in hand. The practice of mailing wholesale prices to planters 
who have been in the habit of buying at retail has caused untold 
harm to the retail business of this country, and brought disaster and 
ruin to many a nurseryman. Ten-cent cherry, six-cent apple, four- 
cent peaches and other cheap stock advertised in agricultural papers 
and catalogs has done more to hurt the retail nursery business than 
any other thing. The farmers and large planters are being educated 
in buying nursery stock at wholesale prices to the great detriment of 
the retail business. The greatest enemies to the success of the retail 
business in this country are the catalogs that are being mailed out 
promiscuously to farmers by nurserymen, some of whom have the 
nerve to pose as leaders in the nursery business, advertising that no 
agents are employed, that their products are sold at wholesale prices 
and the middle man’s profit is thus saved to the purchaser. Such 
practice cannot fail to have a demoralizing effect on the retail nur¬ 
sery trade, and nurserymen should refrain from using this method of 
marketing their stock. 
THE RETAIL MARKETING OF NURSERY STOCK 
When carefully conducted and good reliable stock is furnished, 
the retail nursery business is by far the more profitable. To begin 
right, only reliable, honest and trustworthy agents should be em¬ 
ployed. Local agents, selling on commission plan, have proven the 
most desirable. Every order should be investigated and the agent 
should be given to understand that all poor orders will be thrown 
out. The retail prices should at all times be kept up as high as local 
conditions will permit. Establish a reputation for honesty and 
reliability. Never substitute without the consent of the purchaser. 
Dig, grade, store and pack so that your goods will please the cus¬ 
tomer. Refrain from digging nursery stock too early in the fall, 
before trees have thoroughly ripened up. For fall delivery, dig as 
late in October as conditions will permit and make deliveries during 
the month of November, wherever possible. 
THE USES OF THE BEAUTIFUL 
“Use and beauty have too commonly been regarded as neces¬ 
sarily separate attributes! Things of utility must be commonplace, 
and it is immaterial if the commonplace be ugly; its very ugliness 
makes us appreciate all the more the beauty of things rare, kept 
precious and apart—that is the view the multitude has been led to 
take,, and from which even many artists are not exempt. 
“It was an old-fashioned custom to isolate all the nice things of 
the household in the ‘best room,’ which was too precious to live in; 
but the modern practice is to make the whole house as beautiful as 
possible. 
“A forced familiarity with ugliness dulls the taste for beauty. 
So, unless the eyes are wonted to the beautiful by seeing it on every 
side, resident in the common things, beauty at its best can not be 
given to the things set apart to wear it as a garment of state, as in 
statutes, monuments, and public buildings.”—The La Salle and 
Peru (Illinois) Post. 
GRAPE VINKS 
Large Stock, properly graded. 
None better in the Chautauqua Belt. 
Let us know your wants. 
Miner ®L Miner 
Sheridan, N. Y . 
SAN-U-JAY SCALE OIL 
CONTAINS NO ACID, AMMONIA, SOAP OR ANY 
CAUSTIC MATERIAL 
Can be used as a summer spray in nursery work. 
Costs about half the cost of other sprays. 
25 years’experience in the manufacture of soluble oils, 
back of our product. 
WRITE FOR OUR PRINTED MATTER 
Gives in full, Scores of Reports 
F. G. STREET & CO., 17 Railroad St., ROCHESTER, N. Y. 
JAPANESE YEW (Taxus cuspidata brevifolia) at wholesale 
and retail. The hardiest and most handsome of the 
Yew family. Stock all grown in New England. 
JAPAN MAPLE, ACER POLYMORPHUM and other types, 
grown from New England Seed. The best stock for gen¬ 
eral planting. 
Try a small order of each for spring shipment! 
JAS. H. BOWDITCH 
903 Tremont Bid., - Boston, Mass. 
WILLETT & WHEELOCK 
have a splendid stock of the following Raspberry Plants 
Kansas, Black Diamond, Palmers Early, Cumberland and 
Plum Farmer. Large stock of Early King and 
other Red Raspberries 
Grape Vines and other small fruits for the wholesale trade. Also fine 
lot of Columbian (Purple) Raspberry Plants. PRICES RIGHT. 
WILLETT & WHEELOCK, North Collins, N. Y. 
CAROLINA POPLAR BOX ELDER 
CALIFORNIA PRIVET and CATALPA SPECIOSA 
ALL ONE YEAR OLD 
For further particulars and prices, address 
SOUTHWESTERN NURSERY COMPANY 
C. M. REDMOND, Gen’l Mgr. Okemah, Okla. 
BOX STRAPS 
WARD-DICKEY STEEL COMPANY 
INDIANA HARBOR, IND. Mfrs. of Planished Sheet Steel 
For Sale. 
One of the best Nursery, Seed and 
Greenhouse business propositions on 
the Pacific coast. Rapidly increasing trade. Satisfactory 
reasons for offering for sale. No use corresponding unless 
you have $10,000 or $15,000 to invest as a starter. 
“A. B.,” care of National Nurseryman. 
