O you appreciate the value of this trade journal? Do you know 
that the workers on this paper have their whole soul wrapped up 
in it? that their real energy is applied to the advancement of the 
nursery trade and kindred interests? To enable them to do this, 
they depend on the advertising element for their salaries and dividends. 
It costs money to collect news and employ brains for scientific articles. 
The ads must pay for it. Good advertisements afford a greater educa¬ 
tional element than is generally supposed. Well informed buyers believe 
in advertising because they know it pays. If you believe in a thing it’s 
worth working for, and if you believe in advertising and don’t patronize 
advertisers, you are a hypocrite to reason. 
Progressive firms advertise, not because they want to spend money or 
make a show, but because it pays them. Cob-web concerns, hook- 
wormers, and business stagnators are mere tombstones in the business 
world and in time their business will rot away no matter how much 
wealth they may possess. 
Now will you patronize advertisers or hookwormers ? Do you want 
to do your little share for the good of the trade, or will you continue to 
buy from some cob-web concern just because you have done so for the 
last fifteen years? 
We believe in advertisers, in those working for the trade, in better 
bulbs, plants and nursery stock, and in the square deal. If you think 
we are right, and believe with us, write us when you are interested in 
our goods. 
12 West Broadway, New York 
Representing Seitaro Arai , Yokohama 
Japanese Bulbs, Plants, Nursery Stock, Etc. 
not mow cheap 
BUT HOW QOOD 
When writing to Advertiser* mention The National Nurseryman. 
